WORLD PRESS TRENDS - World Association of Newspapers

ROMANIA
MORE FACTS
Top ten dailies (2002)
Circulation Newspaper reach Copies sold annually Cover Price
Title Publisher 000 000 (millions) ROL US$ Format
Libertatea Ringier Romania SRL 153 978 63.0 5,000 0.17 tabloid
Evenimentul zilei Expres SRL 141 806 43.7 5,000 0.17 broadsheet
$GHY UXO Adevarul SA 136 451 79.5 5,000 0.17 broadsheet
Pro Sport Ringier Romania SRL 80 637 25.0 8,000 0.28 broadsheet
5RPkQLDÃOLEHU R SA 72 - 22.0 5000-5500 0.17-0.19 broadsheet
Ziua Ziua SRL 39 254 19.2 5,000 0.17 broadsheet
Gazeta Sporturilor Jurnalul SA 34 511 8.3 8,000 0.28 broadsheet
-XUQDOXOÃ1D LRQDO Jurnalul SA 33 359 8.3 5,000 0.17 tabloid
&XULHUXOÃ1D LRQDO Curierul National Redactia SA 28 98 8.5 5,000 0.17 broadsheet
Gardianul Amber Press SRL 27 - 1.7 5,000 0.17 broadsheet
Top ten advertising categories (2001)
Advertiser
Expenditure US$ (000s)
Prime TV 2,502
Mobifon 2,405
Radio Contact 1,922
Digicom 1,650
Mobil Rom 1,488
Romtelecom 1,372
British American Tobacco 1,224
Compaq 1,148
Cosmorom 1,119
Petrom 1,119
Source: Alfacont Mediatrack
Top ten product categories (2001)
Newspaper expenditure
US$ (000s)
Mobile telecoms 7,881
TV stations 4,667
Radio stations 3,497
Tobacco 3,041
Internet services 2,421
Retail 2,338
Computer hardware 2,309
Finance 2,146
Government/municipalities 2,141
Other services 2,123
Source: Alfacont Mediatrack
ADVERTISING EXPENDITURE & ECONOMIC DATA
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 29,061 Lei at 2001 rate
Gross Domestic Product (Lei billion)
at current prices 72,136 108,920 252,926 373,798 545,730 800,308 1,154,126
% change 44.9 51.0 132.2 47.8 46.0 46.6 44.2
at 2001 prices 862,097 937,826 854,600 793,897 794,980 800,308 1,154,126
% change 9.6 8.8 -8.9 -7.1 0.1 0.7 44.2
Gross Domestic Product per capita (Lei 000)
at current prices 3,181 4,817 11,216 16,613 24,298 35,664 51,500
at 2001 prices 38,011 41,478 37,898 35,284 35,395 35,664 51,500
Population
Millions 22.7 22.6 22.6 22.5 22.5 22.4 22.4
Consumer Price Index
2001=100 8.4 11.6 29.6 47.1 68.6 100.0 100.0
% change 32.3 38.8 154.8 59.1 45.8 45.7 34.5
Ad.spend as a % of GDP
0.16 0.26 0.32 0.51 0.83 1.18 1.61
Advertising Expenditure Growth (%)
at current prices - 146.6 188.3 132.9 137.6 107.8 96.3
at 2001 prices - 77.7 13.1 46.4 63.0 42.7 46.0
Source: IFS, ZenithOptimedia
Advertising expenditure (Lei million, in current prices)
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Print media 15,250 37,011 113,253 355,024 695,341 1,539,720 2,019,249 2,276,733 2,452,565 3,414,348 3,922,867
Television 83,364 209,110 494,588 1,161,644 2,955,406 6,256,140 13,858,488
Radio 5,693 11,088 40,140 63,904 187,509 371,306 690,331
Outdoor 4,067 7,711 94,975 150,885 291,323 477,591 639,338
Total 115,490 284,812 821,088 1,912,520 4,544,466 9,445,133 18,536,812 23,533,622 29,248,038 36,099,536 43,166,096
Source: 1995-2000 CSOP, AC Nielsen, AGB Data Research, 2001-2005 ZenithOptimedia
Notes: Before discounts, classified excluded, production costs excluded, agency commission excluded
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003