WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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PORTUGAL<br />
MORE FACTS<br />
Change (%)<br />
1997 1998 1999 2000 2001 1997/99 1998/99<br />
Advertising revenues (Euro million)*<br />
Dailies 208 - - - - - -<br />
Dailies § 235 - - - - - -<br />
Non-dailies 62 - - - - - -<br />
Sales revenues (Euro million)^<br />
Dailies 139 140 126 - - -8.88 -9.83<br />
Dailies § 157 154 136 - - -13.41 -11.83<br />
Non-dailies 76 74 80 - - - 7.00<br />
§ at constant 2001 prices<br />
*includes classified, inserts, and production costs<br />
^includes VAT<br />
200<br />
180<br />
160<br />
140<br />
120<br />
100<br />
Dailies: Sales revenues at current and constant 2001<br />
prices (Euro million)<br />
1997 1998 1999<br />
Current<br />
Current<br />
Constant<br />
Constant<br />
Distribution costs<br />
1997 1998 1999 2000<br />
As % <strong>of</strong> average cover price<br />
Single copy sales * 30 30 30 -<br />
Home deliveries 33 33 32 -<br />
Postal deliveries 67 67 66 -<br />
*distributor and newsagent receive about 15% <strong>of</strong> revenues each<br />
Contribution <strong>of</strong> classified, display and insert<br />
advertising to total advertising income (%)<br />
1997 1998 1999 2000<br />
Display 71 72 72 -<br />
Classified 27 26 26 -<br />
Inserts 2 2 2 -<br />
Source: Marktest<br />
Type <strong>of</strong> newspaper sales in 1999 (%)<br />
Type <strong>of</strong> newspaper sales (%)<br />
Single Home Postal<br />
copy deliveries deliveries<br />
1996 90 0 10<br />
1997 97 2 1<br />
1998 97 2 1<br />
1999 96 2 2<br />
Home<br />
Postal<br />
deliveries<br />
deliveries<br />
2%<br />
2%<br />
Single copy<br />
96%<br />
Cover prices (1999)<br />
Mon-Fri Saturday Sunday<br />
Euro Euro Euro<br />
Single copy (Euro) 0.50 0.75 1.00<br />
Subscription per copy (Euro) 0.42 0.64 0.85<br />
Internet publishing (No. <strong>of</strong> online editions)<br />
1997 1998 1999<br />
Dailies 11 11 12<br />
Non-dailies 46 49 49<br />
Top dailies (2001)<br />
Circulation Readership Full page rate (Euro 000)<br />
Title (000) (000) Format Mono Colour<br />
Jornal de Noticias 107 783 Tabloid 7,233 10,126<br />
Correio da Manhá 102 602 Tabloid 6,285 9,427<br />
Record 98 647 Tabloid 3,940 6,309<br />
Diário de Notícias 61 324 Tabloid 6,734 9,427<br />
Público 55 346 Tabloid 5,487 7,133<br />
O Jogo 37 279 Tabloid 2,220 3,108<br />
24 Horas 32 120 Tabloid 2,075 2,594<br />
Diario Economico 13 45 - 2,690 3,570<br />
A Capital 12 45 Tabloid 1,846 2,215<br />
O Comércio do Porto 7 68 - 1,846 2,594<br />
Bola - 595 Tabloid 3,941 5,986<br />
Source: APCT, Marktest BAREME April-December 2001<br />
Online readership (% internet users)<br />
Newspaper 4th Q 2001<br />
Público 22.8<br />
Diário de Notícias 16.6<br />
Expresso 15.5*<br />
Jornal de Noticías 8.6*<br />
Correio da Manhá 3.2*<br />
Source: Gallup<br />
*1999 data<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003<br />
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