WORLD PRESS TRENDS - World Association of Newspapers

PORTUGAL
PORTUGAL
Due to a lack of available data, the majority of charts in this entry have not been updated since the 2001 edition of
World Press Trends. Those that have not been updated clearly state the year to which the data relates.
POPULATION
Population by age and sex
All individuals Male Female Households
000 % 000 % 000 % 000
0-15 1,649 16 845 17 804 15 3,018
16-24 1,441 14 732 15 709 13
25-34 1,581 15 792 16 789 15
35-44 1,492 14 730 15 762 14
45-54 1,344 13 652 13 692 13
55-64 1,118 11 523 10 595 11
65+ 1,709 17 717 14 992 19
Total 10,334 100 4,991 100 5,343 100
Source: INE - Census 2001
Age structure of readership (1999)
% of % reach within
Age readership age group
15-17 7.5 79.3
18-24 16.9 83.7
25-34 20.7 78.7
35-44 18.6 76.6
45-54 15.2 71.9
55-64 11.7 57.2
65+ 9.4 37.1
Population by social class and sex
All adults Male Female
000 % 000 % 000 %
AB 1,177 15 626 18 533 13
C1 2,099 28 1,055 29 1,015 26
C2 2,273 30 1,073 30 1,170 30
D 2,079 27 823 23 1,233 31
Total 7,628 100 3,577 100 3,951 100
Source: Consumidor 2001 (Marktest)
AB = top/middle management
C1 = skilled workers
C2 = unskilled workers
D = pensioners, the unemployed and other unskilled workers
Newspaper reach % (2001)
Daily Weekly Monthly
All adults 37.0 56.0 61.5
Men* 58.3 78.7 83.8
Women* 24.1 41.3 49.6
MHS 22.8 37.8 44.4
MHS: Main Household Shopper
*1999 data
Households (1999)
Households
Occupancy 000 %
1-2 people 1,334 44
3 or more people 1,711 56
3,045
without children 503 17
with children (0-13) 2,542 8
with oldest child aged 0-2 632 21
with oldest child aged 3-6 929 31
with oldest child aged 7-13 981 32
Total 3,045
Source: Marktest
Housewives (cohabiting persons - 1999)
Housewives
000 %
under 25 182 5
25-34 628 19
35-44 652 19
45-54 581 17
55-64 567 17
65+ 766 23
Total 3,376 100
Source: Marktest
NUMBER OF TITLES AND CIRCULATION
Change (%)
1996 1997 1998 1999 2000 1996/99 1998/99
Number of titles
Total dailies 28 28 29 28 - 0.00 -3.45
National dailies 12 10 11 10 - -16.67 -9.09
Regional dailies 16 18 18 18 - 12.50 0.00
Non-dailies - 248 246 242 - - -1.63
National non-dailies - 15 15 14 - - -6.67
Regional non-dailies - 233 231 228 - - -1.30
Free papers - 2 2 2 - - 0.00
Circulation (000)
Total dailies 697 634 673 686 - -1.56 1.98
National dailies 600 564 600 612 - - 1.97
Regional dailies 97 70 73 74 - - 2.07
Non-dailies - 1,473 1,434 1,152 - - -19.66
National non-dailies - 615 574 375 - - -34.69
Regional non-dailies - 858 860 777 - - -9.63
Free papers - 75 433 582 - - 34.17
Total annual sales (millions of copies)
Dailies 204 225 244 227 - 11.42 -7.00
Non-dailies - 77 75 69 - - -8.22
Source: APCT
Titles
30
29
28
27
Number of daily titles and circulation
Titles
Circulation
720
700
680
660
640
620
600
1996 1997 1998 1999
Circulation (000s)
224
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003