WORLD PRESS TRENDS - World Association of Newspapers

POLAND
Change (%)
1999 2000 2001 2002 99/2001 2000/01
Advertising revenues (Zloty million)
Dailies 753 982 1,034 - 37.32 5.30
Dailies § 875 1,036 1,034 - 18.16 -0.19
All newspapers - - - 1,056 - -
All newspapers § - - - 1,036 - -
Source: Expert Monitor www.expert-monitor.pl
§ at constant 2001 prices
Type of newspaper sales (%)
Single Home deliveries Postal deliveries
copy (individual) (institutional)
2001 85
15
2002 84 11 5
Source: Zwiazek Kontroli Dystrybucji Prasy - Audit Bureau of
Circulations Poland (which audits 50 newspapers)
All newspapers: Advertising revenues at current and constant 2001
prices (Zloty million)
Type of newspaper sales in 2002 (%)
1,100
1,050
1,000
950
900
850
800
750
700
650
600
1999 2000 2001
Current
Constant
Postal deliveries
Home deliveries
5%
11%
Single copy
84%
Top ten dailies (2002)
Cover Prices
Circulation Readership Weekday Weekend Full page rate (Zloty) *
Title Publisher (000) (000) ** Zloty US$ Zloty US$ Format Mono Colour
Gazeta Wyborcza Agora S.A. 536 5,173 2.50 0.61 2.70 0.66 Tabloid 70,500 84,900
Super Express Media Express 407 3,977 1.60 0.39 2.10 0.51 Tabloid 49,740 64,662
Rzeczpospolita Presspublica 252 1,293 2.20 0.54 2.50 0.61 Broadsheet 49,840 59,808
Dziennik Sportowy Marquard Sport Media 139 1,131 1.60 0.39 1.95 0.48 Tabloid 17,640 22,932
Gazeta Prawna Grupa Wydawnicza Infor 121 456 2.95 0.72 3.95 0.96 Tabloid 10,990 12,560
Gazeta Pomorska Gazeta Pomorska Media 120 756 1.20 0.29 1.70 0.42 Tabloid 4,032 5,242
Dziennik Zachodni 3ROVNDSUHVVHÃ2GG]LDáÃ3UDVDà O VND 117 1,444 1.30 0.32 1.60 0.39 Tabloid 11,400 15,960
']LHQQLNÃ%DáW\FNL 3ROVNDSUHVVHÃ2GG]LDáÃ3UDVDÃ%DáW\FND 96 896 1.30 0.32 1.70 0.42 Tabloid 14,900 20,115
Dziennik Polski Wydawnictwo Jagiellonia 93 710 1.30 0.32 1.60 0.39 Tabloid 10,800 -
Trybuna Ad Novum 92 304 1.90 0.46 2.50 0.61 Tabloid 6,250 8,125
Source: Circulation: ZKDP Readership: PBC
* 2001 prices
** total readership over six months
Top ten advertising categories (2002) Top publishing companies (2002) Top ten advertisers (2002)
Advertising sector % of display ad revenue (ranked by circulation) Advertiser Newspaper expenditure Zloty (000)
Transport 13.9 Wydawnictwo Bauer Polska Telefonia Cyfrowa 49,388
Telecommunications 10.5 Orkla Press Polska Polkomtel 40,513
Financial institutions and banks 9.6 Polskapresse Fiat Auto Poland 37,072
Wholesale, shops 6.2 Agora S.A PKT Centertel 27,425
Building services 5.8 Media Express Renault S.A.R.L. Polska 21,199
Building materials 4.3 Axel Springer Polska Euro RTV AGD 20,510
Electronics 3.3 G+J Gruner + Jahr Polska Telekomunikacja Polska 13,204
Books, publishers 3.2 Edipresse Polska Peugeot Polska 12,848
Tourism and sport 3.2 JMG Magazine Publishing Company Agora S.A 12,053
Supermarkets, department stores 3.1 Grupa Wydawnicza Infor PKO BP 11,877
Source: Expert Monitor www.expert-monitor.pl 6RXUFHÃ2 URGHNÃ%DGD Ã Source: Expert Monitor www.expert-monitor.pl
Prasoznawczych, based on ZKDP data
Distribution and newsprint costs (2001)
2001
Newsprint costs (average per ton)
Local currency 2,100
Euros 583
Cover prices
Zloty
Single copy 1.10-3.95
Subscription 0.50-3.40
6RXUFHÃ2 URGHNÃ%DGD
Prasoznawczych on the basis
of ZKDP
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 221