WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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POLAND<br />
Population by education<br />
Total Urban areas Rural areas<br />
% % %<br />
A 6.8 9.8 1.9<br />
B 2.6 3.3 1.3<br />
C 7.1 9.6 3.0<br />
D 17.5 21.3 11.2<br />
E 25.9 24.6 28.0<br />
F 33.7 27.6 43.8<br />
G 6.3 3.6 10.8<br />
H 0.1 0.2 0.0<br />
Total 100.0 100.0 100.0<br />
Source: 1995 data from Statistical Yearbook <strong>of</strong> The<br />
Republic <strong>of</strong> Poland 2002<br />
A= Tertiary<br />
B= Post-secondary<br />
C= General secondary<br />
D= Vocational secondary<br />
E= Basic vocational<br />
F= Primary<br />
G= Incomplete primary/none<br />
H= Unknown<br />
Age structure <strong>of</strong> readership<br />
% <strong>of</strong> % weekly reach<br />
Age readership within age group<br />
Under 16 1.4 44.0<br />
16-24 18.7 57.0<br />
25-34 18.3 63.0<br />
35-44 20.7 65.8<br />
45-54 20.5 67.0<br />
55-64 11.8 62.0<br />
65+ 8.6 49.7<br />
Total 100.0 61.2<br />
Source: Polskie Badania Czytelnictwa<br />
Households<br />
Households<br />
Occupancy 000 %<br />
1 person 2,468 19.7<br />
2 people 2,889 23.1<br />
3 people 2,469 19.8<br />
4 people 2,497 20.0<br />
5 or more people 2,178 17.4<br />
Total 12,501 100.0<br />
Source: 1995 data from Statistical Yearbook <strong>of</strong> The<br />
Republic <strong>of</strong> Poland 2002 12,501<br />
NUMBER OF TITLES AND CIRCULATION<br />
Change (%)<br />
1998 1999 2000 2001 2002 98/2002 2001/02<br />
Number <strong>of</strong> titles<br />
Total dailies 56 50 59 46 46 -8.00 0.00<br />
National dailies 12 10 15 11 12 20.00 9.09<br />
Regional dailies 44 40 44 32 30 -25.00 -6.25<br />
Local dailies - - - 3 4 - 33.33<br />
Non dailies - - - 15 20 - 33.33<br />
National non-dailies - - - 5 3 - -40.00<br />
Regional non-dailies - - - 2 11 - 450.00<br />
Local non-dailies - - - 8 6 - -25.00<br />
Sundays - - - 1 3 - 200.00<br />
Free newspapers - - - 12 8 - -33.33<br />
Free dailies - - - 12 7 - -41.67<br />
Free non-dailies - - - 0 1 - -<br />
Circulation (000)<br />
Total dailies 3,011 2,958 2,820 3,695 3,598 21.64 -2.63<br />
National dailies 1,456 1,440 1,157 1,924 1,894 31.53 -1.56<br />
Regional dailies 1,555 1,518 1,663 1,646 1,582 4.22 -3.89<br />
Local dailies - - - 125 122 - -2.40<br />
Non dailies - - - 506 499 - -1.38<br />
National non-dailies - - - 329 179 - -45.59<br />
Regional non-dailies - - - 71 255 - 259.15<br />
Local non-dailies - - - 106 65 - -38.68<br />
Sundays - - - 18 47 - 161.11<br />
Free newspapers - - - 306 387 - 26.47<br />
Free dailies - - - 306 256 - -16.34<br />
Free non-dailies - - - - 131 - -<br />
Total annual sales (millions <strong>of</strong> copies)<br />
Dailies 912 833 846 1,192 1,070 28.45 -10.23<br />
Non-dailies - - - 56 50 - -10.71<br />
Sundays - - - 0.7 2.3 - 228.57<br />
Free newspapers - - - 41 60.8 - 48.29<br />
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Prasoznawczych, based on ZKDP data<br />
Titles<br />
80<br />
75<br />
70<br />
65<br />
60<br />
55<br />
50<br />
45<br />
40<br />
Number <strong>of</strong> daily titles and circulation<br />
Titles Circulation<br />
1998 1999 2000 2001 2002<br />
3,800<br />
3,600<br />
3,400<br />
3,200<br />
3,000<br />
2,800<br />
2,600<br />
2,400<br />
2,200<br />
2,000<br />
Circulation (000s)<br />
MORE FACTS<br />
Newspaper colour capability & formats (2001)<br />
Number <strong>of</strong>: 1999 2000 2001<br />
4-colour newspapers 46 - 51<br />
Broadsheets 2 - 3<br />
Tabloids 48 - 73<br />
Broadsheets are those larger than 35x50cm<br />
Tabloids are papers smaller than 35x50cm<br />
Internet publishing (No. <strong>of</strong> online editions)<br />
2001 2002<br />
Dailies 56 41<br />
Non-dailies - 10<br />
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220<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003