WORLD PRESS TRENDS - World Association of Newspapers

POLAND
Population by education
Total Urban areas Rural areas
% % %
A 6.8 9.8 1.9
B 2.6 3.3 1.3
C 7.1 9.6 3.0
D 17.5 21.3 11.2
E 25.9 24.6 28.0
F 33.7 27.6 43.8
G 6.3 3.6 10.8
H 0.1 0.2 0.0
Total 100.0 100.0 100.0
Source: 1995 data from Statistical Yearbook of The
Republic of Poland 2002
A= Tertiary
B= Post-secondary
C= General secondary
D= Vocational secondary
E= Basic vocational
F= Primary
G= Incomplete primary/none
H= Unknown
Age structure of readership
% of % weekly reach
Age readership within age group
Under 16 1.4 44.0
16-24 18.7 57.0
25-34 18.3 63.0
35-44 20.7 65.8
45-54 20.5 67.0
55-64 11.8 62.0
65+ 8.6 49.7
Total 100.0 61.2
Source: Polskie Badania Czytelnictwa
Households
Households
Occupancy 000 %
1 person 2,468 19.7
2 people 2,889 23.1
3 people 2,469 19.8
4 people 2,497 20.0
5 or more people 2,178 17.4
Total 12,501 100.0
Source: 1995 data from Statistical Yearbook of The
Republic of Poland 2002 12,501
NUMBER OF TITLES AND CIRCULATION
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Number of titles
Total dailies 56 50 59 46 46 -8.00 0.00
National dailies 12 10 15 11 12 20.00 9.09
Regional dailies 44 40 44 32 30 -25.00 -6.25
Local dailies - - - 3 4 - 33.33
Non dailies - - - 15 20 - 33.33
National non-dailies - - - 5 3 - -40.00
Regional non-dailies - - - 2 11 - 450.00
Local non-dailies - - - 8 6 - -25.00
Sundays - - - 1 3 - 200.00
Free newspapers - - - 12 8 - -33.33
Free dailies - - - 12 7 - -41.67
Free non-dailies - - - 0 1 - -
Circulation (000)
Total dailies 3,011 2,958 2,820 3,695 3,598 21.64 -2.63
National dailies 1,456 1,440 1,157 1,924 1,894 31.53 -1.56
Regional dailies 1,555 1,518 1,663 1,646 1,582 4.22 -3.89
Local dailies - - - 125 122 - -2.40
Non dailies - - - 506 499 - -1.38
National non-dailies - - - 329 179 - -45.59
Regional non-dailies - - - 71 255 - 259.15
Local non-dailies - - - 106 65 - -38.68
Sundays - - - 18 47 - 161.11
Free newspapers - - - 306 387 - 26.47
Free dailies - - - 306 256 - -16.34
Free non-dailies - - - - 131 - -
Total annual sales (millions of copies)
Dailies 912 833 846 1,192 1,070 28.45 -10.23
Non-dailies - - - 56 50 - -10.71
Sundays - - - 0.7 2.3 - 228.57
Free newspapers - - - 41 60.8 - 48.29
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Prasoznawczych, based on ZKDP data
Titles
80
75
70
65
60
55
50
45
40
Number of daily titles and circulation
Titles Circulation
1998 1999 2000 2001 2002
3,800
3,600
3,400
3,200
3,000
2,800
2,600
2,400
2,200
2,000
Circulation (000s)
MORE FACTS
Newspaper colour capability & formats (2001)
Number of: 1999 2000 2001
4-colour newspapers 46 - 51
Broadsheets 2 - 3
Tabloids 48 - 73
Broadsheets are those larger than 35x50cm
Tabloids are papers smaller than 35x50cm
Internet publishing (No. of online editions)
2001 2002
Dailies 56 41
Non-dailies - 10
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003