WORLD PRESS TRENDS - World Association of Newspapers

POPULATION
PHILIPPINES
Due to a lack of available data, the majority of charts in this entry have not been updated since the 2001 edition of
World Press Trends. Those that have not been updated clearly state the year to which the data relates.
Population by age and sex (2000)
All individuals Male Female Households
000 % 000 % 000 % 000
Children 27,308 37 13,927 37 13,381 36 14,626
15-24 14,775 20 7,550 20 7,225 19
25-34 11,654 16 5,868 16 5,786 16
35-44 8,638 12 4,172 11 4,466 12
45-54 5,865 8 2,912 8 2,953 8
55-64 3,602 5 1,765 5 1,837 5
65+ 2,880 4 1,306 3 1,574 4
Total 74,723 100 37,501 100 37,223 100
Source: Technical Advisory Group & NSC Population Projections Unit
NUMBER OF TITLES AND CIRCULATION
Population status (2000)
All individuals
000 %
AB 2,989 4
C 14,198 19
D 34,378 46
E 23,159 31
Total 74,723 100
Source: 1995 Census of Population,
NSO, projected to 2000
AB = professionals, owners of big
businesses and farms, senior executives
C = minor professionals, owners of small
businesses and farms, junior executives,
white collar workers
D = tenant farmers, skilled workers, foremen
E = farmhands, unskilled workers, vendors,
unemployed
Change (%)
1997 1998 1999 2000 2001 97/2001 2000/01
Number of titles
Total dailies 42 - - - - - -
National dailies 31 - - - - - -
Regional dailies 11 - - - - - -
Regional non-dailies 47 - - - - - -
Regional Sundays 15 - - - - - -
Circulation (000)
Total dailies 4,711 - - - - - -
National dailies 4,542 - - - - - -
Regional dailies 169 - - - - - -
Regional non-dailies 199 - - - - - -
Regional Sundays 67 - - - - - -
MORE FACTS
Top ten dailies (1999)
Circulation Readership Cover Price Full page rate (Peso)
Title (000) (000) * Peso US$ Format Mono Colour
Abante 417 1,926 5.00 0.10 Tabloid 33,600 60,480
People’s Journal 382 684 5.00 0.10 Tabloid 42,735 55,556
People’s Tonight 366 445 - - - 36,960 -
Remate 295 368 5.00 0.10 Tabloid - -
Philippine Daily Inquirer 257 1,934 12.00 0.24 Broadsheet 107,325 193,185
Philippine Star 251 843 10.00 0.20 Broadsheet 105,300 189,540
Manila Bulletin 250 1,460 10.00 0.20 Broadsheet 95,400 171,720
Tempo 250 590 5.00 0.10 Tabloid 30,240 39,312
Taliba 228 - 5.00 0.10 Tabloid 20,530 -
Manila Times 209 244 10.00 0.20 Broadsheet 89,910 161,838
Source: Philippine Media Audit Council (PMAC) * in 2001
Top advertising categories (2001) Top publishing companies (2001) Top ten advertisers (2001)
Advertising sector
Advertiser
Communication Phil. Daily Inquirer Smart Communications
Office equipment Philippine Star Globe Telecom
Finance Manila Bulletin Shoemart
Retail Asian Wall S Journal PLDT
Entertainment Business World Pilipino Telephone Corporation
Auto People’s Journal Ayala Land
Education Computerworld Phil. Union Bank Of Switzerland
Travel World News Nestlé
Institutional ads Manila Standard Toyota
Hotels, restaurants & clubs People's Journal T. Oracle Corporation
Source: AC Nielsen Source: AC Nielsen Source: AC Nielsen
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003
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