WORLD PRESS TRENDS - World Association of Newspapers

PERU
Top ten advertising categories (2001)
Newspaper expenditure
Advertising sector US$ (000)
Mobile telecoms 7,145
Politics 6,484
Universities 5,217
Banks 5,007
Retail 4,141
Higher education 3,843
Other 2,998
Telecoms 2,646
Services & institutions 2,321
Radio 1,856
Source: Media Check
Top ten advertisers (2001)
Newspaper expenditure
Advertiser US$ (000)
Tim 2,973
Saga Falabella 2,793
Telefónica 2,224
Movistar 1,967
Sunat 1,965
Banco de Credito 1,723
Banco de la Nación 1,169
Cadena Peruana de Noticias 1,125
Bellsouth 1,112
E Wong 903
Source: Media Check
ADVERTISING EXPENDITURE & ECONOMIC DATA
Advertising expenditure
(Nuevo Soles millions, in current prices)
1995 1996 1997 1998 1999 2000 2001
Newspapers 233 383 361 380 384 335 377
Magazines 18 72 111 101 82 78 74
Television 3,094 3,133 3,165 2,861 2,535 2,293 2,481
Radio 157 141 155 121 141 111 125
Outdoor - - - 119 127 123 114
Total 3,503 3,729 3,792 3,582 3,268 2,939 3,172
Source: Media Check/SME
Notes: Excludes classifieds and production costs, includes agency commision,
before discounts.
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 3.51 Nuevo Soles at 2001 rate
Gross Domestic Product (Nuevo Soles billion)
at current prices 121 137 157 167 175 187 190
% change 22.6 13.3 14.9 5.9 4.9 6.9 1.5
at 2001 prices 172 175 185 182 185 191 190
% change 16.7 1.6 5.8 -1.3 1.4 3.1 -0.5
Gross Domestic Product per capita (Nuevo Soles 000)
at current prices 5.1 5.7 6.5 6.7 6.9 7.3 7.2
at 2001 prices 7.3 7.3 7.6 7.4 7.3 7.4 7.2
Population
Millions 23.5 24.0 24.4 24.8 25.2 25.7 26.4
Consumer Price Index
2001=100 70.3 78.4 85.2 91.4 94.5 98.0 100.0
% change 11.1 11.5 8.6 7.3 3.5 3.7 3.7
Ad.spend as a % of GDP
2.03 1.91 2.41 2.15 1.87 1.57 1.67
Advertising Expenditure Growth (%)
at current prices 25.8 6.5 1.7 -5.5 -8.8 -10.1 7.9
at 2001 prices 13.2 -4.5 -6.4 -11.9 -11.8 -13.3 5.8
Source: IFS, ZenithOptimedia
Research
Research is conducted by:
· Cia Peruana de Investigación de Mercados S.A.
· Cuanto S.A. (publishes a statistics yearbook)
· 17,65% Medios
· Pubicidad y Marketing (publishes monthly ratecards)
· Ibope Time
· INEI/Instituto Nacional de Estadistica
These companies carry out studies using base samples to create
a representative universe depending on the type of information
required.
Ownership
Journalistic legislation – Legislación Laboral y de Prensa, 1997.
Article 61 of the Constitution says that neither the state nor
private individuals may form a monopoly, directly or indirectly,
in the realms of press, radio, television and related activities.
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003