WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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PERU<br />
POPULATION<br />
Population by age and sex (2000)<br />
All individuals Male Female<br />
000 % 000 % 000 %<br />
0-15 8,553 34 4,344 35 4,209 33<br />
16-24 5,175 21 2,605 21 2,570 20<br />
25-34 4,052 16 1,985 16 2,067 16<br />
35-44 2,938 12 1,418 11 1,520 12<br />
45-54 1,994 8 973 8 1,021 8<br />
55-64 1,329 5 645 5 684 5<br />
65+ 1,193 5 546 4 647 5<br />
Total 25,234 100 12,516 100 12,718 100<br />
Source: INEI<br />
Metropolitan population <strong>of</strong> Lima (2000)<br />
(by head <strong>of</strong> household)<br />
Head <strong>of</strong> household<br />
000<br />
21-30 106<br />
31-40 221<br />
41-50 204<br />
51-60 147<br />
61-70 106<br />
71-80 33<br />
Total 817<br />
Source: Apoyo Opinión y Mercado S.A.<br />
Population status (2000)<br />
All individuals<br />
000 %<br />
A 268 1<br />
B 2,337 9<br />
C 7,949 32<br />
D 14,679 58<br />
Total 25,231 100<br />
Source: INEI<br />
A= High/higher-middle class<br />
B= Middle/middle-lower class<br />
C= Lower class<br />
D= Subsistence/inactive<br />
Newspaper reach in Lima (%) 2000<br />
Weekly<br />
All adults (15+) 35.8<br />
Men 42.0<br />
Women 29.5<br />
Source: CPI<br />
NUMBER OF TITLES AND CIRCULATION<br />
Change (%)<br />
1997 1998 1999 2000 2001 97/2001 2000/01<br />
Number <strong>of</strong> titles<br />
Total dailies - 57 - - - - -<br />
National dailies - 20 - - - - -<br />
Regional dailies - 10 - - - - -<br />
Local dailies - 27 - - - - -<br />
Non-dailies - 4 - - - - -<br />
National non-dailies - 1 - - - - -<br />
Regional non-dailies - 2 - - - - -<br />
Local non-dailies - 1 - - - - -<br />
Circulation (000)<br />
Total dailies - 5,700 - - - - -<br />
MORE FACTS<br />
Change (%)<br />
1997 1998 1999 2000 2001 1997/01 2000/01<br />
Advertising revenues (US$ million)<br />
Dailies 103 108 109 95 108 5.03 13.68<br />
Dailies § 121 119 115 97 108 -10.55 11.45<br />
Volume <strong>of</strong> advertising sold (pages & page equivalents)<br />
Total - 7,597 - - - - -<br />
In general discounts <strong>of</strong> 25% are granted, but larger discounts are given to regular clients.<br />
§ at constant 2001 prices<br />
Dailies: Advertising revenues at current prices and constant<br />
2001 prices (US$ million)<br />
Top ten dailies (2001)<br />
Circulation Readership Full page rate (US$)<br />
Title (000) (000) * Mono Colour<br />
Correo 203 214 4,154 6,647<br />
El Popular 180 124 2,374 2,374<br />
El Comercio 177 483 6,980 9,972<br />
Ojo 158 205 4,154 6,647<br />
La República 130 154 4,838 8,224<br />
Aja 123 290 3,316 5,305<br />
El Chino 120 133 2,245 3,592<br />
Libero 120 117 2,374 2,374<br />
Todo Sport 100 106 2,150 3,440<br />
El Bocón 73 127 3,316 5,305<br />
Source: CPI<br />
* in Lima only<br />
130<br />
120<br />
110<br />
100<br />
90<br />
80<br />
70<br />
60<br />
50<br />
40<br />
1997 1998 1999 2000 2001<br />
Current<br />
Constant<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003<br />
215
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