WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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PAKISTAN<br />
Top ten advertisers (2000)<br />
Advertiser<br />
Mobilink<br />
Dewan Farooq Motors<br />
International Watch Company<br />
Unilever<br />
Paktel<br />
Raja Motor Company<br />
Citibank<br />
Indus Motor Company<br />
Nestlé<br />
Pakistan Tobacco<br />
Source: ZenithOptimedia<br />
Top ten product categories (2000)<br />
Category<br />
Education<br />
Durables<br />
Clothing & footwear<br />
Telecommunications<br />
FMCGs<br />
Financial services<br />
Toiletries<br />
Auto<br />
Publishing, printing, etc<br />
Health<br />
Source: ZenithOptimedia<br />
ADVERTISING EXPENDITURE & ECONOMIC DATA<br />
Main economic indicators 1995-2001<br />
1995 1996 1997 1998 1999 2000 2001<br />
1 US$= 61.93 Rupees at 2001 rate<br />
Gross Domestic Product (Rupees billion)<br />
at current prices 1,866 2,120 2,428 2,678 2,938 3,183 3,472<br />
% change 18.6 13.6 14.5 10.3 9.7 8.3 9.1<br />
at 2001 prices 2,648 2,726 2,804 2,909 3,066 3,183 3,472<br />
% change 5.6 3.0 2.9 3.8 5.4 3.8 9.1<br />
Gross Domestic Product per capita (Rupees 000)<br />
at current prices 14.3 15.8 17.6 20.4 21.8 23.1 24.0<br />
at 2001 prices 20.3 20.3 20.3 22.1 22.8 23.1 24.0<br />
Population<br />
Millions 130.3 134.2 138.2 131.5 134.5 137.5 145.0<br />
Consumer Price Index<br />
2001=100 70.5 77.8 86.6 92.0 95.8 100.0 100.0<br />
%change 12.4 10.4 11.4 6.3 4.1 4.3 3.2<br />
Ad.spend as a % <strong>of</strong> GDP<br />
0.23 0.24 0.25 0.21 0.21 0.20 0.20<br />
Advertising Expenditure Growth (%)<br />
at current prices 42.8 19.2 17.4 -4.8 9.1 3.8 9.6<br />
at 2001 prices 27.1 8.0 5.4 -10.5 4.7 -0.5 6.2<br />
Source: IFS, ZenithOptimedia<br />
Advertising expenditure<br />
(Rupees millions, in current prices)<br />
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005<br />
<strong>Newspapers</strong> 1,462 1,736 1,962 1,368 1,430 2,370 2,484 2,550 2,686 2,872 3,179<br />
Magazines 430 506 576 375 390 630 656 674 710 759 847<br />
Television 2,021 2,420 2,958 3,401 3,738 2,875 3,264<br />
Radio 129 151 169 119 123 173 190<br />
Cinema 11 13 18 28 29 30 33<br />
Outdoor 247 299 331 431 531 400 470<br />
Total 4,300 5,125 6,014 5,723 6,242 6,480 7,099 7,632 8,373 9,293 10,455<br />
Source: 1995-2001 IAL/PTV, 2001-2005 ZenithOptimedia<br />
Notes: Excludes production costs, includes agency commission and classifieds, after discounts.<br />
Research<br />
Circulation is audited by: Audit Bureau <strong>of</strong> Circulations (ABC)<br />
214<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003
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