WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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PAKISTAN<br />
Due to a lack <strong>of</strong> available data, the majority <strong>of</strong> charts in this entry have not been updated since the 2002 edition <strong>of</strong><br />
<strong>World</strong> Press Trends. Those that have not been updated clearly state the year to which the data relates.<br />
POPULATION<br />
Population by age and sex (1999/2000)<br />
All individuals Male Female Households<br />
000 % 000 % 000 % 000<br />
0-14 59,375 43 30,764 43 28,611 43 20,293<br />
15-24 26,629 19 13,522 19 13,107 20<br />
25-34 19,058 14 10,016 14 9,042 14<br />
35-44 12,713 9 6,602 9 6,111 9<br />
45-54 9,249 7 4,790 7 4,459 7<br />
55-64 5,734 4 3,077 4 2,657 4<br />
65+ 4,712 3 2,575 4 2,137 3<br />
Total 137,469 100 71,346 100 66,123 100<br />
Source: Economic survey 1999/2000<br />
Daily readership by section in 1999 (%)<br />
Section<br />
Front page 15.6<br />
Back page 12.1<br />
Page 2 10.5<br />
International 9.0<br />
Sports 8.6<br />
Films 7.4<br />
Classified 5.8<br />
Business 5.5<br />
Source: Gallup/BRB<br />
Population by social class and sex (2000)<br />
All adults Male Female<br />
000 % 000 % 000 %<br />
A 5,895 7 3,071 7 2,824 7<br />
B 6,737 8 3,511 8 3,226 8<br />
C 37,896 45 19,745 45 18,151 45<br />
D 33,685 40 17,551 40 16,134 40<br />
Total 84,213 100 43,877 100 40,335 100<br />
Source: Federal Bureau <strong>of</strong> Statistics<br />
Monthly income (Rupees):<br />
A= over 15,000<br />
B= 7,001-15,000<br />
C= 3,000-7,000<br />
D= under 3,000<br />
Newspaper readership in 1999 (%)<br />
Regular Occasional All Per<br />
Age readers readers readers month<br />
All adults 18.5 20.4 38.9 47.0<br />
Source: Gallup/BRB<br />
Regular = 3 or 4 issues out <strong>of</strong> 4<br />
Occasional = 1 or 2 issues out <strong>of</strong> 4<br />
NUMBER OF TITLES<br />
Change (%)<br />
1997 1998 1999 2000 2001 1997/98<br />
Number <strong>of</strong> titles<br />
Total dailies 271 303 - - - 11.81<br />
Non-dailies 696 247 - - - -64.51<br />
MORE FACTS<br />
Top ten dailies (2001)<br />
Circulation Readership Full page rate (Rs)<br />
Title (000) (000) Mono Colour*<br />
Jang 775 3,875 734,400 1,728,000<br />
Khabrain 345 1,380 378,000 928,800<br />
Nawa-e-Waqt 295 1,475 367,200 550,800<br />
Pakistan 125 375 302,400 437,400<br />
Dawn 125 375 518,400 950,400<br />
Awam 110 440 259,200 540,000<br />
The News 105 315 427,680 748,440<br />
Express 87 261 168,480 129,600<br />
Qaumi Akhbar 80 320 185,760 -<br />
Mashreq 55 165 151,200 630,720<br />
Source: ZenithOptimedia<br />
* 2000 price<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003 213
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