WORLD PRESS TRENDS - World Association of Newspapers

NORWAY
ADVERTISING EXPENDITURE & ECONOMIC DATA
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 8.99 NKr at 2001 rate
Gross Domestic Product (NKr billion)
at current prices 929 1,017 1,096 1,109 1,193 1,403 1,472
% change 7.1 9.5 7.8 1.2 7.5 17.6 4.9
at 2001 prices 1,072 1,158 1,217 1,205 1,266 1,446 1,472
% change 4.4 8.1 5.1 -1.0 5.1 14.2 1.8
Gross Domestic Product per capita (NKr 000)
at current prices 213.0 232.1 248.6 250.4 267.5 312.5 326.4
at 2001 prices 245.8 264.4 276.1 272.1 283.9 322.0 326.4
Population
Millions 4.4 4.4 4.4 4.4 4.5 4.5 4.5
Consumer Price Index
2001=100 86.7 87.8 90.0 92.0 94.2 97.1 100.0
% change 2.5 1.3 2.6 2.2 2.4 3.0 3.0
Ad.spend as a % of GDP
0.84 0.91 0.93 0.98 0.99 0.93 0.88
Advertising Expenditure Growth (%)
at current prices 63.7 18.9 9.8 6.6 8.4 10.4 -0.8
at 2001 prices 59.7 17.3 7.0 4.3 5.9 7.2 -3.7
Source: IFS, ZenithOptimedia
Advertising expenditure
(Kroner million, in current prices)
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Newspapers 3,701 4,710 5,054 5,278 5,384 5,557 5,641 5,750 5,660 5,700 5,820
Magazines 1,056 1,089 1,191 1,325 1,409 1,548 1,597 1,575 1,615 1,675 1,760
Television 2,333 2,734 3,065 3,413 3,779 4,630 4,572
Radio 403 471 604 546 669 604 500
Cinema 73 83 104 135 130 124 127
Outdoor 258 213 190 188 257 263 249
Internet - - - - 170 300 235
Total 7,824 9,300 10,209 10,885 11,798 13,026 12,921 13,100 13,365 13,750 14,200
Source: 1995-2001 AC Nielsen, 2002-2005 ZenithOptimedia
Notes: Excludes agency commission, excludes production costs, excludes classified, before discounts
Research
Circulation is audited by: Norsk Opplagskontroll AS
Readership is measured by: Norsk Gallup Institutt
Methodology: Daily telephone interviews of a sample size of
29,050 per year. Interviewing method used: FRY (First Read
Yesterday).
Taxes
VAT on: sales 0 advertising 24%
newsprint 24% plant 24%
composition 24% (standard VAT rate 24%)
Newspaper publishers are subject to the same tax on profits as
other companies.
Subsidies
Are there any direct subsidies Grants are given to newspapers
that circulate less than 6,000 and appear more than once a week,
and to newspapers appearing more than three times a week
with larger competitors in the same city. The grants are based
on circulation, frequency and competition structure, and totalled
NKr 180 million in 2001. Newspapers with annual profits above
NKr 2 million, or NKr 6 million over the last three years, are no
longer eligible for subsidies.
1997 1998 1999 2000 2001
Kroner million 202 188 159 164 180
Discounts
on: post 0 rail 0 telephone 0 telegraph 0 telex 0
Ownership
Does any law exist governing publishing-house ownership, or the
registration of shares in newspaper-publishing companies An act
to regulate media ownership concentration was introduced in
1997. There are no definite limits to ownership, but one third
of national circulation is to be used as a yardstick.
Is there any law prohibiting or restricting foreign companies or
individuals from owning shares, and in particular, the majority of
shares, of domestic daily newspapers There is no limit to foreign
ownership of stock companies.
Is there any law prohibiting daily newspaper or periodical publishers
from operating radio or television stations in the same locality The
statute mentioned above regulates media ownership.
So as to guarantee disclosure and transparency in the capital structure
and to avert silent partnerships, is there a law or rule making it possible
to determine who actually owns a publishing company The Central
Registration Office ensures transparency.
Is there an antitrust law limiting concentration in the daily press
Yes, the statute mentioned above.
Is further regulation of media concentration expected No
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003