WORLD PRESS TRENDS - World Association of Newspapers

NORWAY
MORE FACTS
9,000
8,000
7,000
6,000
5,000
4,000
3,000
Dailies: Advertising and sales revenues at current and
constant 2001
prices (Kroner million)
1998 1999 2000 2001 2002
Current
Current
Sales revenues
Advertising revenues
Constant
Constant
Type of newspaper sales in 2002 (%)
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Advertising revenues (Kroner million)
Dailies 7,100 6,900 7,700 7,700 7,200 1.41 -6.49
Dailies § 7,715 7,325 7,934 7,700 7,073 -8.33 -8.15
Sales revenues (Kroner million)
Dailies 4,026 4,104 - - - - -
Dailies § 4,375 4,357 - - - - -
§ at constant 2001 prices
Before discounts. Typical discount - 19%
Newspaper colour capability & formats
Number of: 1998 1999 2000 2001 2002
4-colour newspapers 83 83 82 81 81
Broadsheets - 17 17 17 18
Tabloids - 65 64 63 63
Other - 1 1 1 -
Home/postal
deliveries
76%
Single copy
24%
Type of newspaper sales (%)
Single Home/postal
copy deliveries
1998 25 75
1999 25 75
2000 25 75
2001 25 75
2002 24 76
Media consumption (minutes per day)
2000
Newspapers 49
Magazines 16
Radio 147
Television 200
Internet 15
Source: Norsk Gallup Institutt
Top ten dailies (2002)
Circulation Readership Cover Price Full page rate (NKr)
Title Publisher (000) (000) NKr US$ Format Mono Colour
Verdens Gang Verdens Gang AS 391 1 347 10 1.11 Tabloid 111,250 222,500
Aftenposten Morgen Aftenposten AS 263 726 10 1.11 Broadsheet 117,400 182,100
Dagbladet AS Dagbladet 191 788 10 1.11 Tabloid 81,000 126,125
Aftenposten Aften Aftenposten AS 164 436 10 1.11 Tabloid 45,200 70,000
Bergens Tidende Bergens Tidende AS 91 242 10 1.11 Broadsheet 43,100 78,000
Adresseavisen Adresseavisen ASA 87 230 10 1.11 Broadsheet 44,400 71,900
Stavanger Aftenblad Stavanger Aftenblad ASA 71 179 10 1.11 Broadsheet 33,200 51,120
Dagens Næringsliv Dagens Næringsliv AS 70 271 15 1.67 Tabloid 77,500 108,500
Drammens Tidende og Buskeruds Blad Drammens Tidende og BB AS 47 118 10 1.11 Broadsheet 36,813 54,813
Fædrelandsvennen Fædrelandsvennen AS 46 112 10 1.11 Broadsheet 31,325 45,125
Top ten advertising categories (Jan-Oct 2002) Top ten publishing companies (2002) Top advertisers (2002)
Advertising sector % of display ad revenue (ranked by total circulation) Advertiser Newspaper expenditure NKr (000)
Information/national lottery 13 Aftenposten AS Møller Harald A. AS 89,444
Auto 11 Verdens Gang AS Telenor Mobil 72,017
Office/computers/office equipment 8 AS Dagbladet Elkjøp Stormarked AS 71,708
Transport/travel 7 Bergens Tidende AS Coop Obs Kjeden 66,248
Books/magazines/education 4 Adresseavisen ASA Toyota Norge AS 64,702
Clothing/shoes 3 Stavanger Aftenblad ASA Eiendomsmegler 1 59,716
Building/construction 3 Dagens Næringsliv AS Color Line ASA 57,278
Insurance/finance 2 Drammens Tidende og BB AS Steen Bertel O. AS 54,254
Everyday commodities 2 Fædrelandsvennen AS Expert Bonus Kjede 52,210
Audiovisual 2 Romerikes Blad Norsk Tipping AS 48,889
Source: AC Nielsen
Source: AC Nielsen
Internet publishing (No. of online editions)
1998 1999 2000 2001 2002
Dailies 53 51 73 72 81
Non-dailies 31 17 44 44 -
Cover prices
NKr
Single copy 8-15
Annual subscriptions 500-2,640
Online readership (1999-2001 visits/day, 2002 page impressions/month)
Newspaper 1999 2000 2001 2002
VG 308,000 360,000 402,000 77,808,000
Dagbladet 226,000 263,000 258,000 26,196,000
Aftenposten 97,000 123,000 143,000 26,554,000
Bergens Tidende - - - 8,687,000
Dagens Næringsliv - - 51,000 8,505,000
Bergensavisen 21,000 30,000 41,000 -
Source: Norsk Gallup Institutt
Employment
1998 1999 2000 2001 2002
Total no. of Journalists 3,200 3,200 3,200 3,200 3,100
Total no. of Employees 9,800 9,700 9,700 9,600 9,400
New launches
Avisa Nordland was launched in Bodø in 2002.
Nordlandsposten and Nordlands Framtid closed down.
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 211