WORLD PRESS TRENDS - World Association of Newspapers

NEW ZEALAND
Top ten advertisers (2001) Top publishing companies (2001) Top ten product categories (2001)
Advertiser Newspaper expenditure NZ$ (000) (ranked by total circulation) Advertiser
Foodstuffs NZ 17,215 Independent Newspapers Limited (INL) Food
Farmers Trading Co. 7,120 Wilson & Horton Limited Retail
Progressive Enterprises 5,529 Allied Press Limited Travel
The Warehouse 5,394 Telecommunications
Telecom 5,371 Household electrical goods
Woolworths 5,225 Household furnishings
Pacific Retail Group 4,925 Banking/finance
Smiths City 3,817 Government
Air NZ 3,257 Computers
Vodafone 2,970 Cars
Source: AC Nielsen (ratecards)
Source: Dataline
ADVERTISING EXPENDITURE & ECONOMIC DATA
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 2.38 NZ$ at 2001 rate
Gross Domestic Product (NZ$ billion)
at current prices 93 97 100 101 105 111 120
% change 6.1 4.6 3.2 0.6 4.1 5.5 8.5
at 2001 prices 102 104 107 106 110 114 120
% change 2.3 2.2 2.0 -0.6 4.2 2.9 5.7
Gross Domestic Product per capita (NZ$ 000)
at current prices 25.3 26.1 26.6 26.6 27.5 28.9 31.2
at 2001 prices 27.9 28.2 28.3 27.9 29.0 29.6 31.2
Population
Millions 3.7 3.7 3.8 3.8 3.8 3.8 3.9
Consumer Price Index
2001=100 90.7 92.8 93.9 95.0 94.9 97.4 100.0
% change 3.7 2.3 1.1 1.2 -0.1 2.6 2.7
Ad.spend as a % of GDP
1.42 1.40 1.37 1.35 1.36 1.34 1.24
Advertising Expenditure Growth (%)
at current prices 6.9 2.9 1.1 -0.7 4.4 4.6 0.2
at 2001 prices 3.0 0.5 0.0 -1.9 4.5 1.9 -2.4
Source: IFS, ZenithOptimedia
Advertising expenditure
(NZ$ millions, in current prices)
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Newspapers 538 552 570 543 566 596 606 615 623 631 644
Magazines 127 140 145 150 159 157 166 172 177 183 189
Television 476 478 465 473 487 501 479
Radio 158 165 172 170 178 190 196
Cinema 8 7 8 10 12 13 9
Outdoor/Transport 9 12 9 14 18 28 32
Total 1,316 1,354 1,369 1,360 1,420 1,485 1,488 1,540 1,577 1,621 1,669
Source: 1995-2001 AAA, media owners, 2002-2005 ZenithOptimedia
Notes: Includes agency commission, classified advertising, excludes production costs, after discounts
Research
Circulation is audited by: New Zealand Audit Bureau of
Circulations
Readership is measured by: AC Nielsen
Methodology: 12,000 face-to-face interviews each year, conducted
with one respondent per household.
Taxes
VAT on: sales 12.5% advertising 12.5%
newsprint 12.5% plant 12.5%
composition 12.5% (standard VAT rate 12.5%)
Newspapers are subject to the same tax rates on profits as other
private companies.
Subsidies
Are there subsidies for the purchase of newsprint No
Are loans granted at low interest rates for re-equipping or improving
existing equipment No
Discounts
on: post 0 rail 0 telephone 0 telegraph 0 telex 0
There are no reductions on charges for newspapers because they
happen to be a communication medium.
Ownership
Does any law exist governing publishing-house ownership, or the
registration of shares in newspaper-publishing companies No.
Newspaper publishing companies are subject to the same laws
as other private companies.
Is there any law prohibiting or restricting foreign companies or
individuals from owning shares, and in particular, the majority of
shares, of domestic daily newspapers No
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003