WORLD PRESS TRENDS - World Association of Newspapers

NEW ZEALAND
NEW ZEALAND
Due to a lack of available data, the majority of charts in this entry have not been updated since the 2002 edition of
World Press Trends. Those that have not been updated clearly state the year to which the data relates.
Commentary – Newspaper Publishers’ Association of New Zealand Inc.
During 2001 New Zealand’s regions recorded strong growth
on the back of farming success and strong prices for important
exports, including meat, wool and dairy products. The inflation
rate in New Zealand is currently 2.6%.
Despite its remote geographical location, New Zealand did feel
the effects of the September 11 attacks and the war on terrorism.
New Zealand has a large tourist industry, and overseas tourist
numbers dropped towards the end of the year, though they
rebounded in the early part of 2002. Stronger consumer
spending by New Zealanders staying at home helped make up
for the dip in tourist numbers.
New Zealand’s newspapers finished 2001 with further growth
in advertising revenue. For the year ended 31 December 2001,
newspapers recorded NZ$606 million in advertising revenue,
an increase of NZ$10 million from 2000. The main measure of
newspapers’ health – readership – also showed positive results,
with a number of newspapers recording gains in key audiences.
In recent years the industry has undertaken a lot of work to
simplify the purchasing of newspaper advertising. The
Newspaper Advertising Bureau (NAB) markets newspaper
packages in a variety of ways to help advertisers gain the best
possible coverage of their target audience. This work continues
to be refined and in 2001 included a new level of readership
research: ‘targeting readership needs’ analysis.
New Zealand’s newspapers play a leading role in the
maintenance of press freedom in New Zealand, and in 2001 led
the successful fight to prevent the reintroduction of criminal
libel. Valuable assistance was also received from a number of
other media groups, leading to unprecedented co-operation on
issues of press freedom.
POPULATION
Population by age and sex
All individuals Male Female Households
000 % 000 % 000 % 000
0-15 424 9 158 10 266 8 1,300
16-24 837 17 284 18 553 17
25-34 798 17 261 16 537 17
35-44 859 18 280 18 579 18
45-54 743 15 249 16 494 15
55-64 505 10 165 10 340 11
65+ 648 13 197 12 451 14
Total 4,814 100 1,594 100 3,220 100
Source: AC Nielsen
Working population status
All adults Male Female
000 % 000 % 000 %
AB 86 9 50 9 36 9
C1 146 15 92 17 54 13
C2 258 27 61 11 197 49
D 303 32 245 45 58 14
E 153 16 94 17 59 15
Total 946 100 542 100 404 100
Source: AC Nielsen
AB = top professional
C1 = managerial/executive
C2 = clerical/supervisory
D = skilled/technical
E = semi skilled
Housewives (co-habiting persons) (2001)
Housewives
000 %
under 25 21 10
25-34 66 32
35-44 59 28
45-54 34 16
55-64 24 11
over 65 5 2
Total 209 100
Source: AC Nielsen
Households (2001)
Adults
Occupancy 000 %
1 person 298 10
2 people 947 32
3 people 542 18
4 people 563 19
5 or more people 603 20
2,953
without children 1,847 63
with children 1,106 37
with children aged 0-3 525 18
with children aged 4-9 519 18
with children aged 10-15 545 18
Total 2,953 100
Source: AC Nielsen
Age structure of readership (2001)
% of % reach within
Age readership age group
under 16 8 29
16-24 9 41
25-34 14 45
35-44 19 54
45-54 19 64
55-64 13 68
65+ 18 70
Source: AC Nielsen (2001)
Newspaper reach (%)
Daily Weekly Monthly
All adults (18+) 46 66 76
HHS 45 66 76
Source: AC Nielsen
HHS: Main Household Shopper
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003