WORLD PRESS TRENDS - World Association of Newspapers

NETHERLANDS
Online readership
Newspaper (Number of page impressions) 2002
De Telegraaf 597,567,000
De Volkskrant 94,128,382
Algemeen Dagblad 84,869,868
NRC Handelsblad 74,570,442
Trouw 26,102,681
Media consumption (minutes per day)
1999 2000 2001 2002
Newspapers * 38.8 39.1 40.7 39.9
Television 148.3 150.5 148.2 148.2
Source: SUMMO Scanner
All respondents 13+
* daily newspapers, including free dailies Metro and Sp!ts
in 2001 and 2002
Daily newspaper colour capability & formats
Number of: 1998 1999 2000 2001 2002
4-colour newspapers 33 34 35 35 35
Broadsheets 35 35 35 35 35
CROSS MEDIA OWNERSHIP
Owners Regional TV National TV Regional Newspapers National Newspapers Radio
Regional Max 50% in Max 25% in Max 50% in
Newspaper relevant relevant General Competition Law applies relevant
Owners market market market
National Max 50% in Max 25% in Max 25% in
Newspaper relevant relevant General Competition Law applies relevant
Owners market market market
Local Radio General capital General capital General capital General capital Per licence. Only
Licensees law applies law applies law applies law applies one FM
frequency
National Radio General capital General capital General capital General capital Per licence. Only
Licensees law applies law applies law applies law applies one FM
frequency
This table applies only to private (commercial) market parties. It does not apply to public radio or
television. The Dutch Media Act has only one cross-ownership article (71B).
ADVERTISING EXPENDITURE & ECONOMIC DATA
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 1.12 Euro at 2001 rate
Gross Domestic Product (Euro billion)
at current prices 290 300 319 341 374 401 425
% change 5.1 3.5 6.3 6.7 9.7 7.4 5.9
at 2001 prices 338 343 357 373 400 419 425
% change 7.8 1.4 4.0 4.6 7.4 4.7 1.4
Gross Domestic Product per capita (Euro 000)
at current prices 18.8 19.3 20.5 21.7 23.6 25.2 26.5
at 2001 prices 21.9 22.1 22.9 23.7 25.3 26.3 26.5
Population
Millions 15.5 15.5 15.6 15.7 15.8 15.9 16.0
Consumer Price Index
2001=100 85.9 87.6 89.5 91.3 93.3 95.7 100.0
% change 2.0 2.0 2.2 2.0 2.2 2.6 4.5
Ad.spend as a % of GDP
0.58 0.61 0.64 0.67 0.69 0.75 0.71
Advertising Expenditure Growth (%)
at current prices 8.0 9.2 10.9 12.1 13.0 16.6 0.4
at 2001 prices 5.9 7.1 8.5 9.9 10.6 13.7 -3.9
Source: IFS, ZenithOptimedia
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003