WORLD PRESS TRENDS - World Association of Newspapers

NETHERLANDS
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Advertising revenues (Euro million)
Dailies 1,064 1,090 1,146 1,049 926 -12.98 -11.73
Dailies § 1,165 1,168 1,197 1,049 890 -23.59 -15.12
Non-dailies and free papers 557 880 942 - - - -
Sales revenues (Euro million) *
Dailies 771 782 809 840 862 11.87 2.62
Dailies § 844 838 845 840 829 -1.77 -1.33
Non-dailies 12 12 12 12 12 -3.70 0.00
Volume of advertising sold (pages & page equivalent)
Total 117,250 124,810 125,020 113,739 101,198 -13.69 -11.03
In colour 24,767 26,813 26,867 23,536 23,597 -4.72 0.26
Sources: BBC/VEA
§ at constant 2001 prices
* Figures do not include VAT
Advertising expenditure after discounts of up to 25%; includes classifieds, inserts and
agency commission.
Cover prices
Euro
Single copy 0.94-1.57
Subscription 0.55-1.02
1,300
1,200
1,100
1,000
900
800
700
Dailies: Advertising and sales revenues at current
and constant 2001 prices (Euro million)
Advertising revenues
1998 1999 2000 2001 2002
Current
Current
Sales revenues
Constant
Constant
Distribution and newsprint costs
1998 1999 2000 2001 2002
As % of average cover price
Single copy sales 35.0 35.0 35.0 35.0 32.0
Home deliveries ^ 25.0 27.5 31.0 32.0 31.0
Postal deliveries ^ - 33.0 33.0 30.0 31.0
Average cost per copy per day
Subscription Euro 0.13 0.16 0.18 0.20 0.21
Single copy Euro 0.32 0.32 0.32 0.32 0.33
Newsprint costs (average per ton)
Euro 500-545 475-525 500-545 590-640 540
^ as a % of the subscription price
Top ten dailies (2002)
Circulation Readership * Cover Price Full page rate (Euro)
Title Publisher (000) (000) (Euro) US$ Format Mono Colour
De Telegraaf Holdingmij. De Telegraaf 795 2,160 1.00 0.89 Broadsheet 40,975 56,620
De Volkskrant PCM uitgevers 329 741 1.10 0.98 Broadsheet 21,615 29,868
Algemeen Dagblad PCM uitgevers 320 1,021 1.05 0.94 Broadsheet 19,745 27,284
NRC Handelsblad PCM uitgevers 268 529 1.20 1.07 Broadsheet 25,905 35,796
De Gelderlander Wegener 191 459 1.20 1.07 Broadsheet 14,245 18,907
Dagblad de Limburger Holdingmij. De Telegraaf 168 402 1.20 1.07 Broadsheet 17,160 22,776
Brabants Dagblad Wegener 156 456 1.15 1.03 Broadsheet 11,000 14,600
Noordhollands Dagblad Holdingmij. De Telegraaf 156 398 1.10 0.98 Broadsheet 19,525 25,915
B/N DeStem Wegener 143 395 1.15 1.03 Broadsheet 10,670 14,162
Twentsche Courant Tubantia Wegener 138 330 1.25 1.12 Broadsheet 10,065 13,359
* 2001 data
Top ten publishing companies (2002)
(ranked by total circulation)
Holdingmaatschappij De Telegraaf
PCM Uitgevers
Wegener
Noordelijke Dagblad Combinatie
Het Parool
Het Financieel Dagblad
Reformatorisch Dagblad
Nederlands Dagblad
Friesch Dagblad Holding
Koninklijke BDU Uitgeverij
Contribution of classified and display
advertising to total advertising income (%)
1998 1999 2000 2001 2002
Display 83.0 83.5 84.1 84.0 83.8
Classified 17.0 16.5 15.9 16.0 16.2
Internet publishing (No. of online editions)
1998 1999 2000 2001 2002
Dailies 24 30 35 35 35
Employment & salary (daily newspapers only)
1998 1999 2000 2001 2002
Total no. of Journalists 3,827 4,228 4,400 4,450 4,300
Total no. of Employees 12,084 12,500 12,500 12,300 11,800
Total salary costs
Euros (million) 362 457 481 - -
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 203