WORLD PRESS TRENDS - World Association of Newspapers

NETHERLANDS
Households (2000/01)
Households
Occupancy 000 %
1 person 2,039 30
2 people 1,660 24
3 people 941 14
4 people 1,483 22
5 or more people 705 10
6,828
without children 3,632 53
with children 3,196 468
with children aged 0-5 793 12
with children aged 6-10 735 11
with children aged 11-19 1,725 25
Total 6,828 521
Source: SUMMO (DGO Jul 2000-Jun 2001)
Head of household (2000/01)
Head
000 %
under 25 327 5
25-34 1,385 22
35-44 1,315 21
45-54 1,187 19
55-64 840 13
over 65 1,271 20
Total 6,325 100
Source: SUMMO (DGO Jul 2000-Jun 2001)
NUMBER OF TITLES AND CIRCULATION
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Number of titles
Total dailies 35 35 35 35 35 0.00 0.00
National dailies 11 11 11 11 11 0.00 0.00
Regional dailies 24 24 24 24 24 0.00 0.00
Regional non-dailies 54 54 49 48 46 -14.81 -4.17
Free papers ^ 767 770 607 565 557 -27.38 -1.42
Dailies - - 3 2 2 - 0.00
Non-dailies - - 604 563 555 - -1.42
Circulation (000) *
Total dailies 4,522 4,482 4,443 4,375 4,311 -4.67 -1.46
National dailies 2,083 2,165 2,008 2,041 2,004 -3.79 -1.81
Regional dailies 2,439 2,317 2,435 2,334 2,307 -5.41 -1.16
Regional non-dailies 520 337 317 313 361 -30.58 15.34
Free papers ^ 31,194 31,000 20,750 20,526 20,392 - -0.65
Dailies - - 750 875 735 - -16.00
Non-dailies - - 20,000 19,651 19,657 - 0.03
Total annual sales (millions of copies)
Dailies 1,407 1,376 1,364 1,338 1,333 -5.26 -0.37
Non-dailies 25 24 23 23 - - -
Free papers - - 250 - 186 - -
* In 1998 Dutch newspapers changed the method for the registration of circulation,
with major changes occuring in the listing of subscriptions. When the new method
is applied to previous years, a stable picture emerges.
^ For free newspapers, dailies are generally distributed outdoors/on public transport,
while non-dailies are normally delivered door-to-door.
Titles
40
35
30
25
20
15
10
5
0
Number of daily titles and circulation
Titles
Circulation
4,550
4,500
4,450
4,400
4,350
4,300
4,250
4,200
1998 1999 2000 2001 2002
Circulation (000s)
MORE FACTS
Type of newspaper sales (%)
Single Home Postal
copy deliveries deliveries
1998 10.0 90.0 0.0
1999 9.9 90.1 0.0
2000 10.5 89.4 0.1
2001 10.0 89.9 0.1
2002 9.7 90.2 0.1
Type of newspaper sales in 2002 (%)
Home
deliveries
90.2%
Postal
deliveries
0.1%
Single copy
9.7%
202
Top ten advertising categories (2002)
Advertising sector % of display ad revenue
Electronics 9.2
Auto 6.9
Travel and tourism 6.5
Furniture 4.4
Telecommunications 4.0
Food 3.7
Publishers 2.9
Investment funds 2.5
Business services 2.4
Public utilities 2.1
Source: BBC
Top ten advertisers (2002)
Advertiser Newspaper expenditure Euro (000)
Seats & Sofas 13,787
Laurus 12,917
Media Markt 12,427
Correct 11,192
Aldi 10,601
Kras Reizen 8,804
Wegener Emedia 8,678
Ministerie van Financiën 7,920
C&A 7,431
TTG 6,620
Source: BBC
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003