WORLD PRESS TRENDS - World Association of Newspapers

MONGOLIA
Top ten advertising categories (dailies - 2002)
Advertising sector
% of display ad revenue
Banking/finance/insurance 21.6
Construction 12.0
Auto 9.9
Computers/related 9.5
Telecommunication 6.5
Electronics/household goods 6.1
Food 4.9
Internet service 4.8
Competition, games/performance 3.7
Training 3.0
Source: Press Institute of Mongolia
Top ten publishing companies (2002)
ranked by circulation (000)
Udriin medee Co.Ltd 3,616
Zuunii medee Co.Ltd 2,774
Mongol News Co.Ltd 2,240
Mongolian Peoples Revolutionary Party 1,854
Tayankhan Co.Ltd 1,721
Ulaanbaatar khevlel Co.Ltd 1,439
Erel Co.Ltd 829
Khani Interneshnl Co.Ltd 626
Suragch 612
Shirevger Co.Ltd 593
Source: Press Institute of Mongolia
Top ten advertisers (dailies - 2002)
Advertiser Newspaper expenditure Tugrik (000)
MobiCom Corporation 30,601
MCS electronics 14,443
Trade & Development Bank 13,946
Golomt Bank 8,815
Nomin Electronics 8,596
Capitron Bank 7,996
Mongol Post Bank 7,721
SkyTel Company 7,417
Mongol Tamkhi Co.Ltd 6,437
Bogda kholding Co.Ltd 5,869
Source: Press Institute of Mongolia
Internet publishing (No. of online editions)
1998 1999 2000 2001 2002
Dailies 3 3 3 5 5
Non-dailies 1 - - - -
Weeklies - - - 13 8
New launches
71 titles launched in 2002 - 63 in Ulaanbaatar and
8 in the rest of the country. Only 20 published
frequently throughout the year.
Distribution and newsprint costs
1998 1999 2000 2001 2002
As % of average cover price
Single copy sales 20 20 20 20 53
Postal deliveries (Ulaanbaatar) 12 12 12 12
Postal deliveries (Provinces) 20 20 20 20
47
Newsprint costs (average per ton)
Local currency - - - 935,000 360,000
Euros - - - 850 285
ADVERTISING EXPENDITURE & ECONOMIC DATA
Main economic indicators 1993-1999
1993 1994 1995 1996 1997 1998 1999
1 US$ = 1,097.70 Tugrik at 2001 rate
Gross Domestic Product (Tugrik billion)
at current prices 166.2 283.3 550.3 646.6 832.6 817.4 873.7
% change 251.4 70.4 94.3 17.5 28.8 -1.8 6.9
at 1999 prices 1,172.8 1,065.1 1,320.1 1,038.9 979.6 879.3 873.7
% change -4.6 -9.2 23.9 -21.3 -5.7 -10.2 -0.6
Gross Domestic Product per capita (Tugrik 000)
at current prices 74.5 124.8 239.2 281.1 351.3 340.6 349.5
at 1999 prices 525.9 469.2 573.9 451.7 413.4 366.4 349.5
Population
Millions 2.2 2.3 2.3 2.3 2.4 2.4 2.5
Consumer Price Index
1999=100 14.2 26.6 41.7 62.2 85.0 93.0 100.0
% change 268.4 87.6 56.7 49.3 36.6 9.4 7.6
Advertising expenditure
(Tugrik million at current prices)
1997 1998
Newspapers 438.0 460.5
Magazines 1.0 2.8
Television 217.0 423.5
Radio 64.0 75.4
Total 720.0 962.2
Before discounts (typically 15%-30%)
Ad.spend as a % of GDP
- - - - 0.09 0.12 -
Source: IFS, ZenithOptimedia
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 199