WORLD PRESS TRENDS - World Association of Newspapers

MEXICO
Top ten publishing companies (2002)
(ranked by total circulation)
Organización Editorial Mexicana
Compañía Periodística Nacional, S.A. de C.V.
Novedades Editores, S.A. de C.V.
Consorcio Interamericano de Comunicación
Editorial El Sol de México, S.A. de C.V.
Desarrollo de Medios, S.A. de C.V
El Financiero, S.A. de C.V.
Unión Editorial, S.A. de C.V
Milenio Diario, S.A. de C.V.
Compañía Periodística Meridiano, S.A. de C.V.
Source: Estimate based on MPM (Printed
Media Directory figures).
Distribution and newsprint costs
1998 1999 2000 2001 2002
As % of average cover price
Single copy sales - - - 25 25
Home deliveries - - - 70 70
Average distribution cost per copy
Subscription Local currency - - - 5.0 2.0
Euros - - - 0.55 2.14
Single copy Local currency - - - 2.00-3.00 2.10
Euros - - - 0.22-0.33 2.25
Newsprint costs (average per ton)
Local currency 4,200 4,900 5,300 6,300 6,150
Euros 467 544 589 700 700
Source: Estimate provided by El Universal
Top ten advertising categories (2002)
Advertising sector
% of display ad revenue
Car dealers 8.0
Banks 5.5
Radio and telecoms 3.4
Schools 3.1
Computers 2.3
Entertainment centres 2.0
Airlines 1.8
Travel agencies 1.5
Warehouses 1.3
Hotels 1.2
Source: Estimate provided by El Universal
Top ten overall advertisers (2002)
Advertiser
Newspaper expenditure (US$)
Ford 123,157,200
Nissan 100,947,840
National Council for Culture and Arts 86,449,696
Chevrolet 82,835,136
National Institute of Fine Arts 81,924,304
National Lottery 77,374,784
General Motors 67,732,864
Aeromexico 65,261,600
National Autonomous University of Mexico 62,124,496
Mexicana Airlines 60,702,336
Source: IBOPE/AGB
Newspaper colour capability & formats
Number of: 1998 1999 2000 2001 2002
4-colour newspapers 40 42 45 50 45
Broadsheets 156 162 180 180 -
Tabloids 104 108 120 120 -
Cover prices
Peso
Single copy 2-10
Subscription 4-5
ADVERTISING EXPENDITURE & ECONOMIC DATA
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 9.34 Pesos at 2001 rate
Gross Domestic Product (Pesos billion)
at current prices 1,840 2,530 3,179 3,848 4,599 5,491 5,772
% change 29.6 37.5 25.7 21.1 19.5 19.4 5.1
at 2001 prices 4,695 4,802 5,003 5,224 5,355 5,839 5,772
% change -4.0 2.3 4.2 4.4 2.5 9.0 -1.1
Gross Domestic Product per capita (Pesos 000)
at current prices 20.0 27.0 33.4 39.8 46.9 54.8 56.7
at 2001 prices 51.0 51.3 52.6 54.1 54.6 58.2 56.7
Population
Millions 92.0 93.6 95.1 96.7 98.1 100.3 101.8
Consumer Price Index
2001=100 39.2 52.7 63.5 73.7 85.9 94.0 100.0
% change 35.0 34.4 20.6 15.9 16.6 9.5 6.3
Ad.spend as a % of GDP
0.47 0.53 0.63 0.63 0.61 0.59 0.58
Advertising Expenditure Growth (%)
at current prices 25.3 54.2 50.0 21.7 16.2 15.5 2.0
at 2001 prices -7.2 14.8 24.4 5.0 -0.4 5.4 -4.1
Source: IFS, ZenithOptimedia
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 193