WORLD PRESS TRENDS - World Association of Newspapers

MEXICO
Households (2001)
Individuals
Occupancy 000 %
1 person 1,784 2
2 people 6,472 7
3 people 15,042 15
4 people 24,419 25
5 or more people 49,755 51
97,472
without children 39,256 40
with children 58,227 60
with children aged 0-3 25,326 26
with children aged 4-9 36,332 37
with children aged 10-15 22,304 23
Total 97,483 100
Source: INEGI, Ipsos Bimsa
Population by social class and sex
All individuals Male Female
000 % 000 % 000 %
ABC+ 14,786 14 7,283 14 7,503 14
C 16,025 15 7,894 15 8,131 15
D+ 35,466 34 17,470 34 17,996 34
DE 37,121 36 18,285 36 18,836 36
Total 103,398 100 50,932 100 52,466 100
Source: INEGI, CIA
AB = High status
C+/C = Upper-middle/middle status
D+ = Lower-middle status
DE = Low status
NUMBER OF TITLES AND ANNUAL SALES
% Change
2001 2002 2001/02
Number of titles
Total dailies 340 299 -12.06
National dailies* 13 2 -84.62
Local dailies 327 297 -9.17
Total non-dailies - 11 -
Sundays 17 1 -94.12
Free papers 18 7 -61.11
Free dailies 2 - -
Free non-dailies 16 - -
Circulation (000)
Dailies 8,734 -
Total annual sales (millions of copies)
Dailies - 553 -
Sundays - 138 -
Source: Medios Publicitarios Mexicanos
Note: Figures include only those titles that are registered with Medios
Publicitarios Mexicanos, however other titles do exist.
* There is currently a debate on the definition of ’national’ newspapers - most of
those included here are not distributed throughout the entire country.
MORE FACTS
Top ten dailies (2002)
Circulation Readership Cover Price Full page rate (Peso)
Title Publisher (000) (000) Peso US$ Format Mono Colour
ESTO Organización Editorial Mexicana 385 247 4.00 0.43 Tabloid 11,000 -
La Prensa Organización Editorial Mexicana 330 443 4.00 0.43 Tabloid 17,500 -
El Universal Compañía Periodística Nacional 182‡ 420 4.00 0.43 Broadsheet 31,680 43,692
El Gráfico Compañía Periodística Nacional 150‡ 350 2.00 0.21 Tabloid 20,966 32,329
El Financiero El Financiero SA de CV 147 75 7.00 0.75 Tabloid 136,000 217,600
Reforma Consorcio Interamericano de Comunicación 126 277 5.00 0.54 Broadsheet 198,720 171,504
El Norte Editora El Sol de México, S.A. de C.V. 119 - 7.00 0.75 Broadsheet - -
La Jornada Desarrollo de Medios, S.A. de C.V 101† 287 6.00 0.64 Tabloid 63,270 94,905
Diario de Yucatán Compañía Tipográfica Yucateca, S.A. de C.V 60† - 5.00 0.54 Broadsheet 29,680 -
El M Compañía Periodística Nacional 50 170 free - Tabloid - -
Circulation: Figures are those listed in MPM (Printed Media) Directory, but these are not consistent with print runs or readership.
El Gráfico is listed in the MPM with a circulation of 18,000, which was its print run at the beginning of 2002. However, the paper
was re-launched with a morning edition and ended 2002 circulating 150,000 copies a day.
‡ audited by IVM and CAC
† only certified by IVM
Readership source: BIMSA
Online readership
Newspaper 2001 2002
Reforma 15,000,000 -
El Universal * 12,000,000 18,100,000
Source: Based on estimates
* El Universal is independently audited
Internet publishing (2001) (No. of online editions)
2001
Dailies 340
192
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003