WORLD PRESS TRENDS - World Association of Newspapers

MALAYSIA
ADVERTISING EXPENDITURE & ECONOMIC DATA
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 3.80 RM at 2001 rate
Gross Domestic Product (RM billion)
at current prices 222 254 282 283 301 342 335
% change 13.8 14.1 11.1 0.5 6.2 13.8 -2.2
at 2001 prices 263 290 314 300 318 347 335
% change 9.6 10.2 8.3 -4.6 6.2 9.0 -3.5
Gross Domestic Product per capita (RM 000)
at current prices 10.8 12.0 13.0 12.8 13.2 14.7 14.8
at 2001 prices 12.7 13.7 14.5 13.5 14.0 14.9 14.8
Population
Millions 20.7 21.2 21.7 22.2 22.7 23.3 22.6
Consumer Price Index
2001=100 84.5 87.5 89.8 94.5 94.5 98.6 100.0
% change 5.3 3.5 2.6 5.3 5.3 1.6 1.4
Ad.spend as a % of GDP
0.91 0.96 0.94 0.77 0.85 0.91 0.96
Advertising Expenditure Growth (%)
at current prices 23.3 20.8 8.2 -17.2 16.5 21.7 2.9
at 2001 prices 17.2 16.7 5.5 -21.4 13.4 19.9 1.5
Source: IFS, ZenithOptimedia
Advertising expenditure
(Ringgit million, in current prices)
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Newspapers 1,129 1,408 1,585 1,260 1,471 1,866 1,936 2,146 2,296 2,456 2,707
Magazines 118 120 137 111 104 131 183 146 146 153 169
Television 654 774 780 698 823 936 878
Radio 59 71 67 56 85 102 120
Cinema 7 7 9 11 10 10 11
Outdoor 57 65 68 54 59 62 70
Total 2,024 2,445 2,646 2,190 2,552 3,107 3,198 3,454 3,523 3,735 4,109
Source: 1995-2001 AC Nielsen, 2002-2005 ZenithOptimedia
Notes: Excludes production costs, includes classified advertising and agency commission, before discounts
Research
Circulation is audited by: Audit Bureau of Circulations (ABC)
Readership is measured by: AC Nielsen
Taxes
There is a 5% tax on advertising and a 28% tax on profits, which
is the normal rate for all private companies.
Discounts
on: post 0 rail 0 telephone 0 telegraph 0 telex 0
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 189