WORLD PRESS TRENDS - World Association of Newspapers

MACEDONIA
Research
Circulation is not audited.
Readership: Brima Gallup
Method: Interviews are carried out with a sample of 1,600 people.
Strategic marketing is also conducted with an unknown sample
using diaries.
Taxes
VAT on:
sales 5% advertising 18%
newsprint 18% new equipment 18%
outside composition 18% (standard VAT rate: 18%)
There are no tax concessions for newspaper companies.
Subsidies
Government subsidies for newspapers will be Euro 750,000 in
2002. In 2001, these subsidies amounted to Euro 1.5 million, but
70% of this was granted to the state owned Nova Makedonija
publishing house. The Ministry of Information has announced
that in 2002 these funds will be shared according to criteria such
as circulation and content.
In 2003, government subsidies will be 66 million Denar (around
Euro 1,070 million)
Discounts
on: post 0 rail 0 telephone 0 telegraph 0 telex 0
Ownership
Does any law exist governing publishing-house ownership, or the
registration of shares in newspaper-publishing companies No
Is there any law prohibiting or restricting foreign companies or
individuals from owning shares, and in particular, the majority of
shares, of domestic daily newspapers No
Is there any law prohibiting daily newspaper or periodical publishers
from operating radio or television stations in the same locality
Owners of a television or radio station may not own a
newspaper.
So as to guarantee disclosure and transparency in the capital structure
and to avert silent partnerships, is there a law or rule making it possible
to determine who actually owns a publishing company No
Is there an antitrust law limiting concentration in the daily press
There are no special rules for newspapers, but normal antimonopoly
laws apply.
Is further regulation of media concentration expected No
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003