WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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MACEDONIA<br />
Top ten publishing companies (2002)<br />
(ranked by total circulation)<br />
Krug d.o.o. (Dnevnik)<br />
Most d.o.o. (Utrinski Vesnik)<br />
Vest<br />
NIP Nova Makedonija<br />
MakDenes<br />
Unika M<br />
Fokus<br />
NIP M<br />
Aktuel<br />
Kapital<br />
Source: Agency estimates<br />
Type <strong>of</strong> newspaper sales (%)<br />
Single Postal<br />
copy deliveries<br />
2001 95 5<br />
2002 90 10<br />
Cover prices<br />
Denar<br />
Single copy 10-15 *<br />
Subscription 10-15<br />
* Only one newspaper is 15 Denar<br />
Type <strong>of</strong> newspaper sales in 2002 (%)<br />
Postal<br />
deliveries<br />
10%<br />
Single copy<br />
90%<br />
Top dailies (2002)<br />
Circulation Cover Price<br />
Title Publisher (000) Denar US$ Format<br />
Dnevnik Krug d.o.o. 50 10.00 0.15 tabloid<br />
Utrinski Most d.o.o. 30 10.00 0.15 berliner<br />
Vest Vest 30 10.00 0.15 tabloid<br />
Vecer NIP Nova Makedonija 5 10.00 0.15 tabloid<br />
Makedonija Denes MakDenes 5 10.00 0.15 tabloid<br />
Nova Makedonija NIP Nova Makedonija 5 10.00 0.15 broadsheet<br />
Makedonski sport Unika M 5 15.00 0.22 tabloid<br />
Newspaper colour capability & formats<br />
Number <strong>of</strong>: 2001 2002<br />
4-colour newspapers 1 2<br />
Broadsheets 1 1<br />
Tabloids 6 5<br />
Other - 1<br />
Distribution and newsprint costs<br />
2001 2001<br />
As % <strong>of</strong> average cover price<br />
Single copy sales 30 25<br />
Postal deliveries * 20<br />
Average distribution cost per copy<br />
Subscription Denar 2.00 2.00<br />
Euro 0.03 0.03<br />
Single copy Denar 3.30 2.50<br />
Euro 0.05 0.04<br />
Newsprint costs (average per ton)<br />
Denar 34,770 36,900<br />
Euro 570 600<br />
* postal distribution is generally expensive, which explains<br />
why it is little used<br />
Top ten advertising categories (2002)<br />
Advertising sector<br />
Telecommunications<br />
Auto<br />
Beverages<br />
Banks<br />
Electronics<br />
Computers<br />
Hygiene/toiletries<br />
Cosmetics<br />
Fairs<br />
Ministries/government agencies<br />
Source: Agency estimates<br />
Top ten advertisers (2002)<br />
Advertiser<br />
Mobimak<br />
Makedonski Telekomunikacii<br />
Skopsko Beer<br />
Germanos<br />
Coca-Cola<br />
Alkaloid<br />
Toyota<br />
Peugeot<br />
Fiat<br />
Citroen<br />
Source: Agency estimates<br />
ADVERTISING EXPENDITURE & ECONOMIC DATA<br />
Main economic indicators 1993-1999<br />
1993 1994 1995 1996 1997 1998 1999<br />
1 US$= 68.04 Denar at 2001 rate<br />
Gross Domestic Product (Denar billion)<br />
at current prices 59,165 146,409 169,521 176,444 184,982 190,827 195,284<br />
% change - 147.5 15.8 4.1 4.8 3.2 2.3<br />
at 1999 prices 160,791 175,554 174,607 176,959 183,556 188,268 195,284<br />
% change - 9.2 -0.5 1.3 3.7 2.6 3.7<br />
Gross Domestic Product per capita (Denar 000)<br />
at current prices 27,908 68,415 78,482 88,222 92,491 95,414 97,642<br />
at 1999 prices 75,845 82,035 80,836 88,480 91,778 94,134 97,642<br />
Population<br />
Millions 2.1 2.1 2.2 2.0 2.0 2.0 2.0<br />
Consumer Price Index<br />
1999=100 36.8 83.4 97.1 99.7 100.8 101.4 100.0<br />
%change 337.7 126.6 16.4 2.7 1.1 0.6 -1.3<br />
Source: IFS, ZenithOptimedia<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003 185
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