WORLD PRESS TRENDS - World Association of Newspapers

LUXEMBOURG
Research
Circulation is audited by: CIM (Centre d’Information sur les
Médias, Brussels).
Readership is measured by: TNS Plurimedia (Taylor Nelson/
SOFRES), and ILRES Media.
Methodology: ILRES Media (a public polling organisation)
conducted 3,074 interviews with people aged 15+ in 2002, using
the CAPI system. ILRES Media is independent, but does not
cover the whole range of media, unlike TNS.
TNS Plurimedia (a private polling organisation) measures all
daily, weekly, monthly and bimonthly titles. It carried out 2,407
interviews in 2002. Interviews were conducted on the telephone
using the CATI system.
Taxes
VAT on: sales 3% advertising 12%
newsprint 15% plant 15%
composition 15% (standard VAT rate 15%)
Newspapers are subject to the usual corporation tax on profits.
Discounts
on: post * rail 0 telephone 0 telegraph 0 telex 0
* Fixed special rate. Tariff on distribution by the P&T is Euro
12.10 per 75 grams plus a one-off fixed tax of 0.25%.
Ownership
Does any law exist governing publishing-house ownership, or the
registration of shares in newspaper-publishing companies No
Is there any law prohibiting or restricting foreign companies or
individuals from owning shares, and in particular, the majority of
shares, of domestic daily newspapers No
Is there any law prohibiting daily newspaper or periodical publishers
from operating radio or television stations in the same locality The
participation of a newspaper business in a regional radio station
may not exceed 25% of the station’s capital.
So as to guarantee disclosure and transparency in the capital structure
and to avert silent partnerships, is there a law or rule making it possible
to determine who actually owns a publishing company No
Is there an antitrust law limiting concentration in the daily press
No
Is further regulation of media concentration expected No
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 183