WORLD PRESS TRENDS - World Association of Newspapers

LUXEMBOURG
LUXEMBOURG
POPULATION
Population by age and sex
All individuals Male Female Households
000 % 000 % 000 % 000
Children 83 19 43 20 41 18 166
15-24 51 11 26 12 25 11
25-34 68 15 34 16 34 15
35-49 108 24 55 25 53 24
50-64 72 16 36 17 35 16
65+ 62 14 25 12 37 16
Total 444 100 219 100 225 100
Source: Le STATEC
Age structure of readership
% of % daily reach
Age readership within age group
15-24 8.5 35.5
25-34 15.1 47.5
35-49 29.8 58.9
50-64 23.4 69.5
65+ 23.2 79.2
Daily newspapers only; includes imported titles.
Source: TNS Plurimedia 2002
Newspaper reach (%)
Daily Weekly
All adults 63.5 81.6
Men 67.0 83.9
Women 60.2 79.4
MHS 65.6 82.9
MHS = Main Household Shopper
Source: TNS Plurimedia 2002
Population by social class
All adults 15+
000 %
A 24 7
B 100 28
C 50 14
D 3 1
E 55 15
F 126 35
Total 358 100
Source: TNS Plurimedia 2001
A = senior managerial
B = middle managerial/skilled workers/
self-employed
C = blue collar workers
D = farmers/labourers
E = homemakers
F = retired/students/unemployed/other
NUMBER OF TITLES AND CIRCULATION
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Number of titles
Total dailies 5 5 5 7 9 80.00 28.57
Non-dailies 8 9 10 9 10 25.00 11.11
Sundays 1 1 1 1 0 -100.00 -100.00
Free papers * 7 11 11 12 10 42.86 -16.67
Circulation (000)
Total dailies 124 124 120 120 118 -4.50 -1.28
Non-dailies 73 86 - 100 91 - -
Sundays 8 8 - 6 0 - -
Free papers * 272 345 - 369 332 22.17 -
Total annual sales (millions of copies)
Dailies 37.8 38.0 33.2 34.9 35.2 -6.88 0.86
* Papers devoted to classified advertising, distributed by post
All titles are national, except the free papers
Titles
10
9
8
7
6
5
4
3
2
1
0
Number of daily titles and circulation
Titles
Circulation
1998 1999 2000 2001 2002
125
124
123
122
121
120
119
118
117
116
115
Circulation (000s)
MORE FACTS
Contribution of classified,
display and insert advertising to
total advertising income (%) *
1998 1999 2000 2001 2002
Display 90.0 90.1 90.3 56.4 58.2
Classified 6.3 5.9 5.0 38.7 41.8
Inserts 3.7 4.0 4.7 4.9 -
* Recruitment, personal, public announcements, legal
and financial ads were all previously counted in display,
but from 2001 they come under classified.
Distribution and newsprint costs
1998 1999 2000 2001 2002
As % of average cover price
Single copy sales 45 - - 38 38
Home deliveries 30 - - 30 30
Postal deliveries 12 - - 16 16
Average distribution cost per copy
Subscription Euro 0.04 - - 0.06 0.07
Single copy Euro 0.29 - - 0.29 0.28
Newsprint costs (average per ton)
Euro 514 - 558 644 590
Cover prices
Euro
Single copy 0.55-0.83
Subscription* 0.35-0.51
* per issue
Employment
1998 1999 2000 2001 2002
Total no. of Journalists 230 268 289 90 104
180
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003