WORLD PRESS TRENDS - World Association of Newspapers

LITHUANIA
MORE FACTS
Change (%)
1998 1999 2000 2001 2002 99/2002 2001/02
Advertising revenues (US$ 000) ***
Dailies - 32,300 24,100 25,616 35,760 10.7 39.6
Dailies § - 33,042 24,399 25,616 35,024 6.0 36.7
Non-dailies and Sundays ** - 544 671 1,380 2,235 310.8 62.0
Advertising volume (in million cm²)*
Total 16,000 26,500 27,000 28,400 25,000 -5.7 -12.0
Source: SIC Gallup Media
* includes magazine advertising volume except for 2002 where only newspapers are included
** does not include Sundays for 2002
*** figures quoted for 2002 are before discounts
§ in constant 2001 prices
38,000
36,000
34,000
32,000
30,000
28,000
26,000
24,000
22,000
20,000
Dailies: Advertising revenues at current and constant 2001
prices (US$ 000s)
1999 2000 2001 2002
Current
Constant
Contribution of classified,
display and insert advertising
to total advertising income * (%)
1999 2000 2001 2002
Display 84.2 82.5 85.7 88.4
Classified 10.6 12.7 9.0 9.0
Inserts 5.2 4.8 5.3 2.6
* GROSS expenditure
Top publishers (2000)
ranked by circulation
Lietuvos rytas
Respublikos leidiniai
Vingis
Moteris
Kauno diena
Top ten dailies (2002)
Circulation Readership Full page rate
Title Publisher (000) (000)* Format Mono (Litai/cm²) Colour (Litai/cm²)
Lietuvos rytas Lietuvos rytas 68 1,253 1184.4cm 2 10 13
9DNDURÃåLQLRV Naujasis aitvaras 60 286 1019.1 cm 2 3 4
Respublika Respublikos leidiniai 44 378 1019.1 cm 2 8 10
Kauno diena Kauno diena 41 224 975.24 cm 2 7 9
Respublika (Russian edition) Respublikos leidiniai 22 128 1019.1 cm 2 2 3
/LHWXYRVÃåLQLRV /LHWXYRVÃåLQLRV 21 307 976.6 cm 2 7 10
.ODLS GD .ODLS GRVÃODLNUDãþLRÃUHGDNFLMD 20 125 1007 cm 2 3 5
âLDXOL ÃNUDãWDV âLDXOL ÃNUDãWDV 17 159 920 cm 2 7 14
9DNDU ÃHNVSUHVDV %UROL Ã7RPN ÃOHLG\NOD 17 120 1019.1 cm 2 2 3
9HUVORÃåLQLRV 9HUVORÃåLQLRV 10 87 1239 cm 2 8 11
Source: SIC Gallup Media, Advertising Expenditure Survey
Circulation figures are publishers’ claims
* Cover maximum (this is defined as the total number of people who read or looked over at least one issue of an edition during a
certain period.)
Top ten advertising categories (2002)
Advertising sector % of display ad revenue
Mobile communication 11.74
Governmental institutions 5.62
Recruitment 5.47
Retail 3.92
Finance 3.87
Auto 3.48
Construction 3.35
Alcoholic drinks 3.08
Building materials 2.98
Travel & tourism 2.92
Source: SIC Gallup Media
Top ten advertisers (2002)
Advertiser Ad expenditure Litai (000)*
Omnitel 4,691,176
Bité 2,692,849
VP Market 2,423,458
Lietuvos Telekomas 2,033,682
Tele2 1,376,197
Olifeja 1,221,965
ONE 1,166,431
Hewlett Packard 1,120,439
Hansa-LTB 965,598
äDOJLULRÃ/RWR 887,933
Source: SIC Gallup Media
* Gross expenditure
178
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003