WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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LITHUANIA<br />
POPULATION<br />
Population by age and sex<br />
All individuals Male Female<br />
000 % 000 % 000 %<br />
Children 736 21 377 23 359 19<br />
16 - 24 445 13 226 14 219 12<br />
25 - 34 496 14 246 15 250 13<br />
35 - 44 537 15 261 16 276 15<br />
45 - 54 413 12 192 12 221 12<br />
55 - 64 368 11 158 10 210 11<br />
65 + 489 14 169 10 320 17<br />
3,484 100 1,629 100 1,855 100<br />
Source: Lithuanian Statistic Departments<br />
Population by social class and sex<br />
All adults Males Females<br />
000 % 000 % 000 %<br />
A+B 613 23 303 25 310 22<br />
C1 320 12 143 12 177 13<br />
C2 1,142 44 506 41 636 46<br />
D 127 5 69 6 58 4<br />
E 417 16 205 17 212 15<br />
Total 2,619 100 1,226 100 1,393 100<br />
Source: SIC Gallup Media National Readership Survey 2002, ages 15-74<br />
A = well educated top managers, pr<strong>of</strong>essionals and self-employed<br />
B = well educated middle managers<br />
C1 = middle managers in smaller companies, well educated<br />
non-manual workers and small business owners<br />
C2 = well educated supervisors and skilled manual workers,<br />
moderately educated non-manual workers<br />
D = less well educated supervisors and skilled and unskilled<br />
manual workers, poorly educated non-manual workers<br />
E = less well educated skilled and unskilled manual workers,<br />
small business owners and farmers<br />
Newspaper reach (%)<br />
One issue readership (Dailies)<br />
All adults 50.5<br />
Men 50.8<br />
Women 50.2<br />
MHS 49.9<br />
Source: SIC Gallup Media<br />
MHS: Main Household Shopper<br />
Age structure <strong>of</strong> readership<br />
% <strong>of</strong> % reach within<br />
Age readership * age group *<br />
15-19 16.8 51.0<br />
20-29 17.2 52.3<br />
30-39 17.8 54.1<br />
40-49 18.1 54.9<br />
50-59 16.9 51.2<br />
60-74 13.1 39.7<br />
Source: SIC Gallup Media<br />
* average percentage <strong>of</strong> people who have read<br />
or looked over one issue <strong>of</strong> an edition (this is<br />
known as the cover percentage)<br />
Households<br />
Adults<br />
Occupancy 000 %<br />
1 person 398 15<br />
2 people 744 28<br />
3 people 655 25<br />
4 people 590 22<br />
5 or more people 238 9<br />
2,625<br />
without children 1,298 49<br />
with children 1,327 51<br />
with children aged 0-3 252 10<br />
with children aged 4-9 630 24<br />
with children aged 10-15 451 17<br />
Total 2,625 100<br />
Source: SIC Gallup Media National Readership<br />
Survey 2002, ages 15-74<br />
NUMBER OF TITLES AND CIRCULATION<br />
Change (%)<br />
1995 1996 1997 1998 1999 1995/99 1998/99<br />
Number <strong>of</strong> titles<br />
National 152 110 115 104 99 -34.87 -4.81<br />
Regional 245 333 324 311 278 13.47 -10.61<br />
Circulation (000)<br />
National 2,205 1,631 1,606 1,327 1,294 -41.32 -2.49<br />
Regional 1,206 1,234 1,125 1,086 894 -25.87 -17.68<br />
Total annual sales (millions <strong>of</strong> copies)<br />
National 159 132 134 133 125 -21.62 -6.31<br />
Regional 109 101 80 82 81 -25.32 -0.37<br />
Source: Lithuanian Statistical Yearbook 2000<br />
Titles<br />
160<br />
140<br />
120<br />
100<br />
80<br />
60<br />
40<br />
20<br />
0<br />
Number <strong>of</strong> national titles and circulation<br />
Titles<br />
1995 1996 1997 1998 1999<br />
Circulation<br />
2,500<br />
2,000<br />
1,500<br />
1,000<br />
500<br />
0<br />
Circulation (000s)<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003 177
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