WORLD PRESS TRENDS - World Association of Newspapers

LEBANON
MORE FACTS
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Advertising revenues (L£ billion)
Dailies 28.0 23.5 20.3 18.0 27.8 -0.89 54.17
Non-dailies - - 0.6 0.5 0.6 - 22.22
Newspaper online ads - - 0.1 0.1 0.1 - 50.00
Sales revenues (L£ billion)
Dailies 50 53 50 53 56 11.11 5.66
Sundays - 1.0 1.0 1.0 1.1 - 10.00
Volume of advertising sold (pages & page equivalents)
Total 4,200 3,600 3,350 3,000 4,500 7.14 50.00
In Colour 126 108 135 180 320 153.97 77.78
Figures are given before discounts
Agency commission is 15%
Volume rebate ranges from 2% to 10%
There is no VAT on the selling price of newspapers
Type of newspaper sales (%)
Single Home
copy deliveries
1998 95 5
1999 93 7
2000 91 9
2001 90 10
2002 88 12
Source: Ipsos-Stat
Dailies: Advertising and sales revenues at current price (L£ billion)
Type of newspaper sales in 2002 (%)
60
50
40
30
20
10
0
Sales revenues
Advertising revenues
1998 1999 2000 2001 2002
Home deliveries
12%
Single copy
88%
Advertising
Sales
Distribution and newsprint costs
1998 1999 2000 2001 2002
As % of average cover price
Single copy sales 30 30 30 30 30
Home deliveries 30 30 30 30 30
Average distribution cost per copy
Subscription L£ 600 600 600 600 600
Euro 0.36 0.36 0.36 0.36 0.36
Single copy L£ 600 600 600 600 600
Euro 0.36 0.36 0.36 0.36 0.36
Newsprint costs (average per ton)
L£ 1,020,000 1,080,000 990,000 900,000 825,000
Euro 610 650 595 540 500
Top dailies (2002)
Circulation Readership Cover Price Full page rate (L£)
Title Publisher (000) (000) L£ US$ Format Mono Colour
An-nahar Annahar 50 250 2,000 1.33 Broadsheet 7,600 11,350
Assafir Assafir 45 186 1,000 0.66 Broadsheet 17,000 -
Al dyar Al dyar 20 100 1,000 0.66 Broadsheet 6,000 11,984
Al anwar Dar assayad 20 120 1,000 0.66 Broadsheet 7,600 11,340
L’orient le jour Societe generale de presse 20 70 2,000 1.33 Broadsheet 7,600 12,600
Daily star Daily star 15 45 2,000 1.33 Broadsheet 7,000 14,008
Al liwaa Al liwaa 15 75 1,000 0.66 Broadsheet 5,800 11,600
Al hayat Al hayat 10 21 1,000 0.66 Broadsheet 5,500 5,544
Al sharq al awsat Al sharq al awsat 6 12 2,000 1.33 Broadsheet 7,600 11,340
Al sharq Al sharq 6 12 1,000 0.66 Broadsheet 7,600 11,340
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 175