WORLD PRESS TRENDS - World Association of Newspapers

LATVIA
Advertising expenditure
(Lats million, in current prices)
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Newspapers 6.7 8.6 10.9 10.4 11.1 10.8 12.7 13.7 14.1 15.2 16.5
Magazines 0.8 1.0 1.7 1.6 2.1 2.4 3.5 4.5 5.0 5.5 6.0
Television 4.9 10.5 22.9 8.6 8.9 10.1 11.5
Radio 0.8 1.5 2.1 3.1 4.4 4.9 4.3
Cinema 0.0 0.0 0.0 0.0 0.0 0.2 0.2
Outdoor 0.4 0.5 0.8 1.0 1.6 1.5 1.7
Internet 0.0 0.0 0.0 0.0 0.0 0.1 0.2
Total 13.5 22.1 38.4 24.7 28.1 30.0 34.1 37.5 40.8 45.5 51.2
Source: 1995-2001 BMF Gallup Media, 2002-2005 ZenithOptimedia
Notes: 1995-1997: Before discounts; includes agency commission, production costs and classified
1998-2005: After discounts; excludes agency commission, production costs and classified
Taxes
VAT on: sales 0 advertising 18%
newsprint 18% plant 18%
composition 18% (standard VAT rate 18%)
There are no extra taxes on advertising and bill posting. The
tax rate on profits for newspapers is 25%.
Discounts
on: post 0 rail 0 telephone 0 telegraph 0 telex 0
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 173