WORLD PRESS TRENDS - World Association of Newspapers

LATVIA
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Advertising revenues (Lats 000)
Dailies 10,000 9,100 8,700 9,700 10,800 8.00 11.34
Dailies § 10,764 9,573 8,911 9,700 10,465 -2.78 7.89
Non-dailies 5,100 4,600 4,500 4,900 3,300 -35.29 -32.65
Free papers - - - - 800 - -
Sales revenues (Lats 000)
Dailies 7,500 11,600 13,000 14,600 16,600 121.33 13.70
Dailies § 8,073 12,203 13,315 14,600 16,085 99.25 10.17
Non-dailies 6,300 9,600 9,400 8,872 8,320 32.06 -6.22
Volume of advertising sold (cm²)
Total - - 13,316,049 14,297,801 15,495,696 - 8.38
§ in constant 2001 prices
18,000
16,000
Dailies: Advertising and sales revenues at current and constant 2001
prices (Lats 000)
Sales revenues
14,000
12,000
10,000
8,000
6,000
Advertising revenues
4,000
2,000
1998 1999 2000 2001 2002
Current
Current
Constant
Constant
ADVERTISING EXPENDITURE & ECONOMIC DATA
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 0.63 Lats at 2001 rate
Gross Domestic Product (Lats million)
at current prices 2,329 2,807 3,270 3,592 3,890 4,348 4,759
% change -3.0 20.5 16.5 9.9 8.3 11.8 9.4
at 2001 prices 3,347 3,430 3,685 3,867 4,092 4,454 4,759
% change -22.4 2.5 7.4 4.9 5.8 8.8 6.8
Gross Domestic Product per capita (Lats)
at current prices 928 1,127 1,324 1,466 1,601 1,789 2,016
at 2001 prices 1,334 1,378 1,492 1,578 1,684 1,833 2,016
Population
Millions 2.5 2.5 2.5 2.5 2.4 2.4 2.4
Consumer Price Index
2001=100 69.6 81.8 88.7 92.9 95.1 97.6 100.0
% change 25.0 17.6 8.4 4.7 2.3 2.7 2.4
Ad.spend as a % of GDP
0.58 0.79 1.17 0.69 0.72 0.69 0.72
Advertising Expenditure Growth (%)
at current prices 239.4 63.2 74.1 -35.6 13.7 6.8 13.7
at 2001 prices 171.6 38.8 60.6 -38.5 11.1 3.9 11.0
Source: IFS, ZenithOptimedia
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003