WORLD PRESS TRENDS - World Association of Newspapers

LATVIA
Type of newspaper sales (%)
Single Home
copy deliveries
1998 60 40
1999 60 40
2000 62 38
2001 61 39
2002 67 33
Home deliveries
33%
Type of newspaper sales in 2002 (%)
Single copy
67%
Distribution costs
1998 1999 2000 2001 2002
As % of average cover price
Single copy sales 28 28 28 28 28
Home deliveries 22 25 26 26 26
Average cost per copy
Subscription Lats - - 0.04 0.04 0.16
Euro - - 0.06 0.07 0.26
Single copy Lats - - 0.05 0.06 0.21
Euro - - 0.09 0.10 0.33
Newsprint costs (average per ton)
Lats - - - 315 315
Euro - - - 564 543
Online readership (visitors per month)
Newspaper 2001 2002
Reklama 983,190 885,360
Chas 446,090 430,810
Diena 126,060 221,400
Dienas Bizness 69,920 65,090
Neatkariga Rita Avize 21,630 37,870
Top ten dailies (2002)
Circulation Readership Cover Price Full page rate (Lats)
Title Publisher (000) (000) Lats US$ Format Mono Colour
Lauku Avize A/S Lauku Avize 73 402 0.30 0.48 A3 998 1,097
Diena A/S Diena 60 499 0.30 0.48 A2 1,942 2,514
Neatkariga Rita Avize A/S Preses Nams 39 230 0.25 0.40 A2 1,374 1,575
Vesti Segodna SIA Fenster IN 28 319 0.17 0.27 A2 1,442 2,667
Rigas Balss A/S Preses Nams 21 117 0.25 0.40 A3 600 753
Chas SIA IN Petits 20 239 0.15 0.24 A2 1,138 1,663
Telegraf SIA Belokons un partneri 13 65 0.20 0.32 A2 830 1,300
Vakara Zinas A/S Preses Nams 13 151 0.25 0.40 A3 333 420
Dienas Bizness SIA Diena Bonnier 12 103 0.33 0.53 A3 1,199 1,724
Bizness&Baltija SIA Medija un Baltija 12 93 0.20 0.32 A2 1,331 1,863
Top advertising categories (2002) Top ten publishing companies (2002) Top ten advertisers (2002)
Advertising sector % of display ad revenue (ranked by total circulation) Advertiser Newspaper expenditure Lat (000)
Business, finance, property 15 SIA IN Petits Elkor 451.9
Communication, electronics, IT 12 SIA Fenster IN Tele 2 259.7
Entertainment, culture, recreation 6 A/S Preses Nams Impoc Baltics 241.3
Construction, furniture 5 A/S Lauku Avize Lattelekom 234.6
Media, publishing 4 A/S Diena LMT 206.5
Vehicles 3 SIA Kurzemes Vards Hewlett Packard 174.3
Transport, tourism services 3 SIA Mozus VP Market 164.6
Food 3 SIA Belokons un partneri House of Prince 153.2
Public service 2 SIA Diena Bonnier Hansabanka 153.2
Education, training 2 SIA Medija un Baltija Kesko Food 152.2
Source: Baltic Media Facts
Source: BMF Gallup Media
Newspaper colour capability & formats (dailies)
Number of: 1998 1999 2000 2001 2002
4-colour newspapers 13 12 12 13 12
Broadsheets 6 6 6 9 8
Tabloids 14 13 14 14 16
Other - 1 1 - -
New launches
Lauku Avize , previously Latvia’s largest national weekly, began publishing
daily in 2002.
Internet publishing (no. of online editions)
1998 1999 2000 2001 2002
Dailies 3 4 8 13 14
Non-dailies 0 1 6 12 14
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 171