WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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LATVIA<br />
LATVIA<br />
POPULATION<br />
Population by age and sex<br />
All individuals Male Female Households<br />
000 % 000 % 000 % 000<br />
Children 429 18 219 20 210 17 803<br />
16-24 308 13 157 15 151 12<br />
25-34 322 14 162 15 161 13<br />
35-44 344 15 167 15 176 14<br />
45-54 306 13 142 13 164 13<br />
55-64 274 12 117 11 157 12<br />
65+ 364 16 117 11 247 19<br />
Total 2,346 100 1,080 100 1,266 100<br />
Source: Latvian Statistics Bureau<br />
Households<br />
Households<br />
Occupancy 000<br />
1 person 201<br />
2 people 225<br />
3 people 168<br />
4 people 125<br />
5 or more people 84<br />
Total 803<br />
Source: Latvian Statistics Bureau<br />
Population by social class and sex<br />
All adults Male Female<br />
000 % 000 % 000 %<br />
A+B 590 32 275 32 315 32<br />
C1 231 12 108 12 123 12<br />
C2 618 33 289 33 329 33<br />
D 148 8 69 8 79 8<br />
E 276 15 129 15 147 15<br />
Total 1,863 100 870 100 993 100<br />
Source: Latvian Statistics Bureau<br />
A+B= managerial<br />
C1= specialists, clerks<br />
C2= blue collar workers<br />
D= self-employed<br />
E= retired, unemployed<br />
Newspaper reach (%)<br />
Daily<br />
All adults 63.5<br />
Men 65.4<br />
Women 61.9<br />
MHS 65.0<br />
MHS = Main Household Shopper<br />
Age structure <strong>of</strong> readership<br />
% <strong>of</strong><br />
Age<br />
readership<br />
15-19 8.6<br />
20-29 17.6<br />
30-39 18.5<br />
40-49 20.0<br />
50-59 15.8<br />
60-74 19.4<br />
Source: National Readership Survey<br />
NUMBER OF TITLES AND CIRCULATION<br />
Change (%)<br />
1998 1999 2000 2001 2002 98/2002 2001/02<br />
Number <strong>of</strong> titles<br />
Total dailies 21 20 21 23 24 14.29 4.35<br />
National dailies 13 12 13 15 16 23.08 6.67<br />
Regional dailies 8 8 8 8 8 0.00 0.00<br />
Non-dailies 72 61 59 62 61 -15.28 -1.61<br />
National non-dailies 34 30 28 31 28 -17.65 -9.68<br />
Regional non-dailies 38 31 31 31 33 -13.16 6.45<br />
Free papers - 1 1 2 2 - 0.00<br />
Circulation (000)<br />
Total dailies 260 321 322 343 387 48.85 12.83<br />
National dailies 219 262 265 290 333 52.05 14.83<br />
Regional dailies 41 59 57 53 54 31.71 1.89<br />
Non-dailies 525 655 596 619 548 4.38 -11.47<br />
National non-dailies 325 449 388 426 344 5.85 -19.25<br />
Regional non-dailies 200 206 208 193 204 2.00 5.70<br />
Free papers - 250 253 265 263 - -0.75<br />
Total annual sales (millions <strong>of</strong> copies)<br />
Dailies 54 65 65 73 84 55.56 15.07<br />
Non-dailies 45 54 47 44 40 - -9.09<br />
No. <strong>of</strong> titles<br />
25<br />
24<br />
23<br />
22<br />
21<br />
20<br />
19<br />
18<br />
Number <strong>of</strong> daily titles and circulation<br />
Titles<br />
Circulation<br />
1998 1999 2000 2001 2002<br />
400<br />
380<br />
360<br />
340<br />
320<br />
300<br />
280<br />
260<br />
240<br />
220<br />
200<br />
Circulation (000)<br />
MORE FACTS<br />
Contribution <strong>of</strong> classified, display and insert<br />
advertising to total advertising income (%)<br />
1998 1999 2000 2001 2002<br />
Display 94.9 90.8 90.0 88.4 88.6<br />
Classified 2.0 4.0 4.3 5.4 5.2<br />
Inserts 3.1 5.2 5.7 6.2 6.2<br />
Cover prices<br />
Lats<br />
Single copy 0.10-0.38<br />
Subscription 0.11-0.25<br />
170<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003
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