WORLD PRESS TRENDS - World Association of Newspapers

KENYA
KENYA
Due to a lack of available data, the majority of charts in this entry have not been updated since the 2001 edition of
World Press Trends. Those that have not been updated clearly state the year to which the data relates.
POPULATION
Population by age and sex
All individuals Male Female Households
000 % 000 % 000 % 000
Children 13,100 43 6,419 43 6,681 43 6,100
15-19 3,600 12 1,764 12 1,836 12
20-29 5,500 18 2,695 18 2,805 18
30-49 3,300 11 1,617 11 1,683 11
50+ 4,900 16 2,401 16 2,499 16
Total 30,400 100 14,896 100 15,504 100
Source: Steadman & Associates/ZenithOptimedia projections
Newspaper reach 1999 (%)
Dailies Weeklies
All adults 40.0 35.0
Population by social class
All adults
000 %
AB 713 4
C1 2,071 13
C2 5,331 33
D 6,096 38
E 1,889 12
Total 16,100 100
Source: Steadman & Associates/
ZenithOptimedia projections
AB = fully qualified professional, senior manager,
senior government, officer, professor, owner of
large farm, graduate teacher.
C1 = junior/middle manager, foreman, senior clerk,
qualified technician, owner/manager medium size
farm, non-graduate teacher, qualified nurse.
C2 = skilled manual worker (mechanic, carpenter),
junior clerks.
D = semi-skilled manual worker; house servant,
waiter, shop assistant, game-scout.
E = rural unskilled eg: labourer, rural watchman,
sweeper, subsistence farmer.
NUMBER OF TITLES AND CIRCULATION
Change (%)
1997 1998 1999 2000 2001 1997/99 1998/99
Number of titles
Total national dailies 3 3 4 - - 33.33 33.33
Non-dailies 12 11 10 - - -16.67 -9.09
National non-dailies 7 7 6 - - -14.29 -14.29
Regional non-dailies 1 1 1 - - 0.00 0.00
Local non-dailies 4 3 3 - - - 0.00
Sundays 3 3 4 - - 33.33 33.33
Circulation (000)
Total national dailies - - 250 - - - -
Non-dailies - - 110 - - - -
National non-dailies - - 80 - - - -
Regional non-dailies - - 30 - - - -
Local non-dailies - - - - - - -
Sundays - - 60 - - - -
Titles
4
3
2
1
0
Number of daily titles
1997 1998 1999
MORE FACTS
Change (%)
1997 1998 1999 2000 2001 98/2001 2000/01
Advertising revenues (KSh million)
All newspapers - 1,110 1,280 1,859 1,817 63.64 -2.24
Newspaper colour capability & formats
Number of: 1997 1998 1999
4-colour newspapers 3 3 3
Tabloids 3 3 4
2,000
1,800
1,600
1,400
1,200
1,000
800
600
400
200
0
Dailies: Advertising revenues at current prices (KSh
million)
1998 1999 2000 2001
Cover prices (1999)
KSh
Single copy 25-30
Subscription 25-30
164
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003