WORLD PRESS TRENDS - World Association of Newspapers

JAPAN
MORE FACTS
Change (%)
1998 1999 2000 2001 2002 98/2001 2000/01
Advertising revenues (Yen billion)
Dailies 858 845 901 873 - 1.78 -3.11
Dailies § 843 833 895 873 - 3.52 -2.43
Sales revenues (Yen billion)
Dailies 1,293 1,288 1,284 1,285 - -0.62 0.08
Dailies § 1,271 1,270 1,275 1,285 - 1.08 0.77
Volume of advertising sold (pages & page equivalents) *
Total 379,268 401,659 419,730 - 402,737 6.19 -
In colour 48,283 53,982 - - 65,832 36.35 -
Source: NSK, Dentsu
§ at constant 2001 prices * % change 98/2002
Ad revenues include discounts
Type of newspaper sales (%)
Single Home Postal
copy deliveries deliveries
1998 6.2 93.3 0.5
1999 6.1 93.3 0.6
2000 6.0 93.5 0.6
2001 6.1 93.4 0.6
2002 5.6 93.8 0.6
Source: NSK
1,400
1,300
1,200
1,100
1,000
900
800
Dailies: Advertising and sales revenues at current and constant
2001 prices (Yen million)
1998 1999 2000 2001
Current
Current
Advertising revenues
Sales revenues
Constant
Constant
Type of newspaper sales in 2002 (%)
Postal
deliveries
0.6%
Home
deliveries
93.8%
Single copy
5.6%
Contribution of classified, display and insert
advertising to total advertising income (%)
1998 1999 2000 2001 2002
Display 94.9 95.5 95.4 95.6 95.9
Classified 5.1 4.5 4.6 4.4 4.1
Source: Dentsu
In Japan revenue from inserts goes to
the delivery agency - not newspaper companies.
Cover prices
Yen
Single copy
Morning 80-140
Evening 30-50
Subscription * 97-146
* cost of morning & evening
editions combined per day
Top ten dailies (2002)
Cover Price
Full page rate
Circulation Morning Evening (Yen 000)
Title Publisher (000) Yen US$ Yen US$ Format Mono^ Colour
Yomiuri Shimbun The Yomiuri Shimbun 14,246 130 1.09 50 0.42 Broadsheet 47,910 56,450
Asahi Shimbun The Asahi Shimbun 12,326 130 1.09 50 0.42 Broadsheet 39,855 47,435
Mainichi Shimbun The Mainichi Newspapers 5,635 130 1.09 50 0.42 Broadsheet 25,920 32,692
Nihon Keizai Shimbun Nihon Keizai Shimbun 4,737 140 1.17 50 0.42 Broadsheet 17,730 22,630
Chunichi Shimbun The Chunichi Shimbun 4,571 110 0.92 50 0.42 Broadsheet 17,400 20,750
Sankei Shimbun Sankei Shimbun 2,665 100 0.83 50 0.42 Broadsheet 13,950 16,350
Tokyo Sports Tokyo Sports Press 2,425 - - 120 1.00 Broadsheet - -
Nikkan Sports The Nikkan Sports News 1,987 130 1.09 - - Broadsheet 7,479 9,829
Hokkaido Shimbun The Hokkaido Shimbun Press 1,947 130 1.09 50 0.42 Broadsheet 7,395 8,595
Sports Nippon The Sports Nippon Newspapers 1,791 130 1.09 - - Broadsheet 7,547 8,347
Source: ABC/Chunichi Shimbun. Many Japanese dailies issue morning and evening editions on the same day under the same title.
The above figures count morning and evening issues as two copies.
^ Mono full page rate represents 3-6 month contract price
Employment
1998 1999 2000 2001 2002
Total no. of Journalists 19,888 20,232 19,434 20,679 20,851
Total no. of Employees 59,625 58,380 56,208 54,565 54,015
Source: NSK
Internet publishing (No. of online editions)
1997 1998 1999 2000 2001
Dailies 55 66 71 79 89
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 161