WORLD PRESS TRENDS - World Association of Newspapers

ITALY
Top ten dailies (2002)
Circulation Readership Cover Price Full page rate (Euro)
Title Publisher (000) (000) Euro US$ Format Mono Colour
Corriere della Sera RCS Editori 690 2,825 0.90 0.83 Broadsheet 108,000 140,000
La Repubblica Gruppo Ed. L’Espresso 624 2,673 0.90 0.83 Tabloid 108,000 151,200
Il Sole 24 Ore Il Sole 24 Ore S.p.A. 415 1,515 1.00 0.92 Broadsheet - -
La Gazzetta dello Sport RCS Editori 415 3,115 0.90 0.83 Broadsheet 37,800 54,000
La Stampa Editrice La Stampa 398 1,820 0.90 0.83 Broadsheet 112,000 168,000
Il Messaggero Editrice Il Messaggero 262 1,365 0.90 0.83 Broadsheet - -
Corriere dello Sport Corriere dello Sport s.r.l. 243 1,559 0.90 0.83 Broadsheet 39,536 55,350
Il Giornale Soc. Europea di Edizioni 218 904 1.00 0.92 Broadsheet 50,400 75,600
Il Resto del Carlino Poligrafici Editoriale 179 1,069 0.90 0.83 Tabloid - -
La Nazione Poligrafici Editoriale 143 865 0.90 0.83 Tabloid - -
Source: Ads November 2001/October 2002
Top ten advertising categories (2002) Top ten publishing companies (2002) Top ten advertisers (2002)
Advertising sector % of display ad revenue (ranked by total revenue) Advertiser
Auto 20.7 RCS Editori Fiat, Fiat Auto division
Retail 10.0 Gruppo Editoriale L’Espresso Fiat, Lancia division
Finance & insurance 9.8 Il Sole 24 Ore Renault Italia
Legal & corporate 8.3 Poligrafici Editoriale Fiat, Alfa division
Telecommunications 6.7 Caltagirone Editore Euronics It. Corp.
Education & publishing 5.3 Editrice La Stampa Omnitel Pronto It.
Fashion 5.1 Finegil Editoriale Toyota Italiana
Tourism & travel 4.9 Corriere dello Sport s.r.l. Ford Italia
Computers & photography 3.8 Società Europea di Edizioni Mercedes Benz Italia
Food 3.8 Editoriale Il Gazzettino Telecom Italia
Source: AC Nielsen
Source: AC Nielsen
Internet publishing (No. of online editions)
1998 1999 2000 2001 2002
Dailies 28 62 88 89 91
Newspaper colour capability & formats
1998 1999 2000 2001 2002
4-colour newspapers 45 63 76 76 82
Broadsheets 59 55 53 53 54
Tabloids 33 33 35 36 37
Employment & salary
1997 1998 1999 2000 2001
Total no. of Journalists 5,127 5,208 5,246 5,551 5,509
Total no. of Employees 9,265 8,978 8,512 8,470 8,077
Total salary costs
Euro (000s) 805,512 820,804 829,268 832,268 862,351
Cover prices
Euro
Single copy 0.90-1.05
Subscription 0.64-0.85
Contribution of classified, display and insert
advertising to total advertising income (%)
1998 1999 2000 2001 2002
Display 89.7 92.4 93.9 92.4 92.0
Classified 10.3 7.6 6.1 7.6 8.0
Source: Osservatorio FCP FIEG
CROSS MEDIA OWNERSHIP
Owners Regional TV National TV Regional Newspapers National Newspapers Radio
Regional TV One licence per micro region Not allowed Max 50% of circ. in any Max 20% of all No national stations,
Licensees and three licences in all macro region/max half of circulation but regional stations
titles in any micro region
allowed
National TV Not allowed Max 20% of national stations 1 channel=max 16% of all
Licensees (i.e. 2 of 12) daily circ. 2 channels=8%, See left Not allowed
3 channels=0%
Regional One licence per micro region 1 channel=max 16% of all Max 50% of circ. in any Max 20% of all
Newspaper and three licences in all daily circ. 2 channels=8%, macro region/max half of circulation No limit
Owners 3 channels=0% titles in any micro region
National
Newspaper As above As above As above As above As above
Owners
Local radio Allowed Not allowed As above As above No nat. stations, but further
Licensees
regional stations allowed
National radio Not allowed Not allowed As above As above Max 25% of national
Licensees
stations
Foreign No limit inside EU. Reciprocal See left See left See left See left
Investors
arrangements with
some other countries
There are four macro-regions and 21 micro-regions.
No-one may control more than 20% of total newspaper circulation, regional plus national
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