WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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ITALY<br />
NUMBER OF TITLES AND CIRCULATION<br />
Change (%)<br />
1998 1999 2000 2001 2002 98/2002 2001/02<br />
Number <strong>of</strong> titles<br />
Total dailies 92 88 88 89 91 -1.09 2.25<br />
Free papers - - 1 3 8 - 166.67<br />
Circulation (000)<br />
Total dailies 5,881 5,914 6,073 6,057 5,888 0.12 -2.79<br />
National dailies 3,486 3,513 3,658 3,660 3,558 2.07 -2.79<br />
Regional dailies 1,742 1,743 1,744 1,727 1,679 -3.62 -2.78<br />
Local dailies 653 658 671 670 651 -0.31 -2.84<br />
Free papers - - 200 1,570 2,100 - 33.76<br />
Total annual sales (millions <strong>of</strong> copies)<br />
Dailies 2,060 2,061 2,087 2,137 2,077 0.83 -2.81<br />
Source: Dati & Tariffe<br />
Information is based only on members <strong>of</strong> FIEG<br />
Titles<br />
Number <strong>of</strong> daily titles and circulation<br />
Titles<br />
Circulation<br />
95<br />
90<br />
85<br />
80<br />
75<br />
70<br />
1998 1999 2000 2001 2002<br />
6,100<br />
6,050<br />
6,000<br />
5,950<br />
5,900<br />
5,850<br />
5,800<br />
Circulation (000s)<br />
MORE FACTS<br />
Change (%)<br />
1998 1999 2000 2001 2002 98/2002 2001/02<br />
Advertising revenues (Euro million)<br />
Dailies 1,233 1,429 1,770 1,640 1,550 25.71 -5.49<br />
Dailies § 1,321 1,506 1,819 1,640 1,514 14.61 -7.70<br />
Free papers - - 34 40 50 - -<br />
Sales revenues (Euro million)<br />
Dailies 1,235 1,164 1,186 1,198 1,329 7.61 10.93<br />
Dailies § 1,323 1,226 1,219 1,198 1,298 -1.89 8.33<br />
Volume <strong>of</strong> advertising sold (pages & page equivalents)<br />
Total 232,489 259,728 281,365 307,531 316,141 35.98 2.80<br />
Source: Osservatorio FCP-FIEG<br />
§ at constant 2001 prices<br />
Typical discount to ratecard is around 50%. VAT not included.<br />
The above figures include classifieds and inserts<br />
Type <strong>of</strong> newspaper sales (%)<br />
Single Postal<br />
copy deliveries<br />
1998 91.4 8.6<br />
1999 91.2 8.8<br />
2000 91.6 8.4<br />
2001 91.0 9.0<br />
2002 91.2 8.8<br />
Dailies: Advertising and sales revenues at current and<br />
constant 2001 price (Euro million)<br />
Type <strong>of</strong> newspaper sales in 2002 (%)<br />
1,900<br />
1,800<br />
1,700<br />
1,600<br />
1,500<br />
1,400<br />
1,300<br />
1,200<br />
1,100<br />
1,000<br />
Advertising revenues<br />
Sales revenues<br />
1998 1999 2000 2001 2002<br />
Current<br />
Constant<br />
Postal<br />
deliveries<br />
8.8%<br />
Single copy<br />
91.2%<br />
Current<br />
Constant<br />
Distribution and newsprint costs<br />
1998 1999 2000 2001 2002<br />
As % <strong>of</strong> average cover price<br />
Single copy sales 23.5 23.5 23.5 23.5 23.5<br />
Postal deliveries 20.0 20.0 20.0 20.0 20.0<br />
Average cost per copy<br />
Subscription Euro 0.12 0.12 0.12 0.12 0.12<br />
Single copy Euro 0.20 0.20 0.21 0.21 0.22<br />
Newsprint costs (average per ton)<br />
Euro (000s) 599.0 542.3 568.1 630.0 603.0<br />
156<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003
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