WORLD PRESS TRENDS - World Association of Newspapers

ISRAEL
Top ten advertising categories (2002)
Advertising sector Newspaper expenditure %
Consumption 13.0
Culture 10.1
Auto 9.1
Media 8.8
Electricity 6.0
Organisations 5.5
Education 4.6
Tourism 4.1
Finance 4.0
Communication 3.8
Top ten advertisers (2001)
Advertiser Newspaper expenditure US$ 000
Reshet Ma-Hyper Loez Ho Supersal 18,213
Ko-Op Ha-Ribua la-Kahol 15,773
Brer Mosh Karcsa 15,366
Clubmarket 13,022
Universal Motors 12,781
Super-Farm 11,434
Plephone 10,171
David Lubinsey 9,409
Fishman Group 9,323
Kalmobile Ltd. 8,800
Top dailies (2002)
Readership
Title Publisher (%) *
Maariv Maariv 25
Yediot Achronot Yediot Achronot 46
Haaretz Shoken 9
Globes Globes Publisher 3
Source: Single Source Research via TGI Survey. 10,000 Adult 18+
sample published twice yearly on a rolling 6 month sample (January-
December 2002).
* % Readership of Daily Newspapers
ADVERTISING EXPENDITURE & ECONOMIC DATA
Advertising expenditure
(New Shekels million, in current prices)
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Newspapers 2,052 2,136 2,326 2,229 2,490 2,944 2,704 2,427 2,523 2,650 2,780
Magazines 130 143 156 181 177 206 214 210 219 231 240
Television 791 950 1,018 997 1,077 1,098 1,018
Radio 193 219 278 286 324 412 429
Miscellaneous 8 8 8 4 13 13 13
Outdoor 261 248 265 273 294 328 303
Internet 0 0 0 0 0 13 29
Total 3,436 3,705 4,050 3,970 4,374 5,013 4,710 4,265 4,395 4,597 4,811
Source: 1995-2005 ZenithOptimedia
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 4.21 New Shekels at 2001 rate
Gross Domestic Product (US$ billion)
at current prices 270 313 352 387 405 443 481
% change 20.2 15.8 12.6 9.9 4.6 9.4 8.7
at 2001 prices 372 387 400 417 414 448 481
% change 10.5 4.1 3.3 4.2 -0.5 8.2 7.4
Gross Domestic Product per capita (US 000)
at current prices 48.8 54.9 60.4 64.9 66.4 70.4 74.6
at 2001 prices 67.1 67.9 68.6 69.8 67.9 71.3 74.6
Population
Millions 5.5 5.7 5.8 6.0 6.1 6.3 6.5
Consumer Price Index
2001=100 72.7 80.9 88.1 93.0 97.7 98.8 100.0
% change 10.1 11.3 9.0 5.5 5.1 1.1 1.2
Ad.spend as a % of GDP
1.27 1.18 1.15 1.03 1.08 1.13 0.98
Advertising Expenditure Growth (%)
at current prices 16.5 7.8 9.3 -2.0 10.2 14.6 -6.0
at 2001 prices 5.9 -3.1 0.3 -7.0 4.8 13.4 -7.1
Source: IFS, ZenithOptimedia
Research
Circulation is audited by: Circulation is not audited.
Readership is measured by: Single Source Research via TGI Survey.
Methodology: A sample of 10,000 18+ adults are given a selfcompletion
questionnaire including consumption habits,
product and brand usage, lifestyles, media usage and
demographics. Data is published twice yearly on a rolling 6
month sample and published electronically utilizing Telmar
Media Planning Software
Taxes
VAT on: sales 18%
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003