WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
ISRAEL<br />
POPULATION<br />
Population by age and sex<br />
All individuals Male Female<br />
000 % 000 % 000 %<br />
Children 1,946 30 998 31 948 29<br />
16-24 982 15 500 16 482 15<br />
25-34 953 15 479 15 474 15<br />
35-44 768 12 376 12 392 12<br />
45-54 723 11 349 11 374 11<br />
55-64 437 7 207 7 231 7<br />
65+ 631 10 268 8 363 11<br />
Total 6,439 100 3,176 100 3,263 100<br />
Source: Statistical Abstract <strong>of</strong> Israel 2002, Central Bureau <strong>of</strong><br />
Statistics, 2.18, 2-52<br />
Age structure <strong>of</strong> readership<br />
% <strong>of</strong> % daily reach<br />
Age readership within age group<br />
18-24 15.8 62.5<br />
25-34 17.3 56.1<br />
35-44 17.2 64.6<br />
45-54 19.6 73.4<br />
55-64 11.9 76.1<br />
65+ 18.2 73.9<br />
Source: Single Source Research via TGI Survey. 10,000<br />
adult 18+ sample published twice yearly on a rolling 6<br />
month sample (January-December 2002). % readership<br />
<strong>of</strong> daily newspapers - Top 50 Market Report.<br />
Newspaper reach (%)<br />
Daily Weekly Monthly<br />
All adults 67 82 88<br />
Men 71 86 91<br />
Women 63 79 87<br />
MHS 66 81 87<br />
Source: Single Source Research via TGI<br />
Survey. 10,000 adult 18+ sample published<br />
twice yearly on a rolling 6 month sample<br />
(January-December 2002).<br />
MHS = Main Household Shopper<br />
MORE FACTS<br />
Change (%)<br />
1999 2000 2001 2002 99/2002 2001/02<br />
Advertising revenues (US$ million)<br />
Dailies 823 956 877 781 -5.11 -11.01<br />
Dailies § 842 968 877 758 -5.50 -12<br />
Non-dailies 352 410 429 405 15.14 -5.55<br />
Sundays 651 704 680 617 -5.29 -9.32<br />
Volume <strong>of</strong> advertising sold (pages & page equivalents)<br />
In colour 90323 120,544 119,135 114,826 27.13 -3.62<br />
Total 152,224 175,023 162,592 152,427 0.13 -6.25<br />
§ at constant 2001 prices<br />
Typical percentage discount is 50%<br />
Dailies: Advertising revenues at current and constant 2001 price (US$<br />
million)<br />
1,000<br />
950<br />
Advertising revenues<br />
900<br />
850<br />
800<br />
750<br />
1999 2000 2001 2002<br />
Current<br />
Constant<br />
Online readership (% <strong>of</strong> population*)<br />
2001 2002<br />
Y-net 16 22<br />
Globes 5 7<br />
Maariv 12 16<br />
Haaretz 10 11<br />
Source: Single Source Research via TGI Survey.<br />
10,000 adult 18+ sample published twice yearly on a<br />
rolling 6 month sample (January-December 2002).<br />
* Visit the site at least once a month<br />
Contribution <strong>of</strong> classified and display<br />
advertising to total advertising income (%)<br />
1999 2000 2001 2002<br />
Display 83.2 90.9 98.9 98.2<br />
Classified 16.8 9.1 1.1 1.8<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003 153
Change language