WORLD PRESS TRENDS - World Association of Newspapers

IRELAND
Distribution and newsprint costs
1997 1998 1999 2000 2001 2002
As % of average cover price
Single copy sales 29 29 29 29 - 29
Home deliveries 29 - - - - -
Postal deliveries * 33 35-50 - - - -
Average distribution cost per copy
Subscription * Euro 0.38 0.38 - - - -
Single copy Euro 0.29 0.30 0.33 0.33 - 0.33
Newsprint costs (average per ton)
Euros 515 545 545 - - -
* Rates for postage of newspapers were substantially increased in 1999, together
with the introduction of weight bands. Distribution for subscriptions can be as much
as 3 times the cover price, particularly for overseas deliveries.
CROSS MEDIA OWNERSHIP
Owners National TV Regional Newspapers National Newspapers Radio
National TV
State
Licensees Only one private licence No No broadcaster
only
Regional Only one private licence; Up to 25%
Newspaper limited investment allowed - No limit of maximum 2
Owners
licences
National Only one private licence; Subject to ministerial Subject to ministerial
Newspaper limited investment allowed approval approval Subject to IRTC approval
Owners
Satellite TV No cases to date. Subject to ministerial Subject to ministerial No cases to date.
Broadcasters Subject to IRTC and approval approval Subject to IRTC and
ministerial approval
ministerial approval
Local Radio No cases to date. No cases to date. No cases to date.
Licensees Subject to IRTC Subject to IRTC Subject to IRTC -
approval approval approval
National Radio No cases to date. No cases to date. State and independents
Licensees State only Subject to Subject to restricted to one
ministerial approval ministerial approval local licence
Foreign One case to date. Yes, but subject to Yes, but subject to Yes, but subject to
Investors Yes, but subject to ministerial ministerial IRTC
IRTC approval approval approval approval
IRTC = Independent Radio and TV commission
Ministerial = Minister for Enterprise, Trade and Employment
ADVERTISING EXPENDITURE & ECONOMIC DATA
Advertising expenditure
(Euro million, in current prices)
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Newspapers 156 178 235 247 274 431 495 504 524 551 586
Magazines 19 18 17 17 20 15 17 19 20 20 22
Television 112 122 130 149 173 200 197
Radio 33 34 37 44 49 55 70
Cinema 4 4 4 5 5 6 7
Outdoor 20 25 30 39 48 70 86
Internet 0 0 0 0 0 2 3
Total 344 381 452 501 569 778 874 903 946 998 1,068
Source: 1995-2001 Advertising Statistics of Ireland, 2002-2005 ZenithOptimedia
Notes: Excludes production costs and classified advertising, includes agency commission of 15%, before discounts
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 151