WORLD PRESS TRENDS - World Association of Newspapers

IRELAND
Top dailies (2002)
Circulation Readership Cover Price Full page rate ( )
Title Publisher (000) (000) US$ Format Mono Colour
Irish Independent Independent Newspapers (Ireland) Ltd 170 591 1.27 1.14 Broadsheet 23,500 28,390
The Irish Times Irish Times Publications 117 343 1.27 1.14 Broadsheet 22,100 25,300
Irish Daily Star Independent Star Ltd 106 484 1.00 0.89 Tabloid 12,100 16,400
Evening Herald Independent Newspapers (Ireland) Ltd 105 352 0.95 0.85 Tabloid 8,750 9,900
Irish Examiner Examiner Publications 64 210 1.27 1.14 Broadsheet 12,000 14,400
Evening Echo Examiner Publications 28 93 0.83 0.74 Tabloid 3,650 4,380
New launches
Dublin Daily News
Weekend Herald
2002 saw the establishment of a new
mid-market tabloid aimed at Dublin. The title places a strong
emphasis on lifestyle and marketing towards the young,
brand conscious readers. It went on sale in March 2003.
Created when Independent Newspapers separated the
Saturday edition of the Evening Herald from the Monday to
Friday editions. Current circulation figures (ABC July to
Dec 02) show sales at 67,233. Weekday sales for the same
period stand at 104,137.
Top publishing companies (2002)
(ranked by total circulation)
Independent Newspapers (Ireland) Ltd
Sunday Newspapers
Associated Newspaper Ireland Ltd
Irish Times Publications
Independent Star Ltd
Examiner Publications
Tribune Publications Ltd
Irish Farmers’ Journal
Post Publications
Examiner Publications bought the Sunday newspaper, The Sunday Business Post from the
UK publisher, Trinity Mirror. On a national scale, Examiner Publications now own the Irish
Examiner, the Evening Echo and The Sunday Business Post.
Cover prices
Single copy 0.83-1.27
Top advertising categories (2002)
Advertising sector % of display ad revenue
Classifieds/small ads 24.9
Auctioneers 12.8
Classified apointments 6.4
Display appointments 5.0
Electrical 4.2
Telephone services/cards 3.9
Cars/vans/jeeps 3.2
ROI Government departments 2.1
Department stores 2.0
Car dealers 1.8
Top ten advertisers (2002)
Advertiser Newspaper expenditure 000s
Government departments 20,626
Sherry Fitzgerald 6,708
Vodafone 5,895
Electricity Supply Board 4,355
Lidl 3,441
Eircom 2,550
O2 2,250
Murphy Brewery 846
Guinness UDV 506
Showerings 336
Source: IAPI
Online readership (monthly page impressions, million)
Newspaper 1997 1998 1999 2000 2001 2002
The Irish Times 4.3 6.4 10.2 17.8 - 25.5
Irish Independent 0.5 1.0 1.4 3.4 - 10.7
Irish Examiner - 1.4 3.4 2.5 - 6.9
The Sunday Business Post - - - - - 0.8
The Irish Times website became a subscription website after May 2002 and their
average monthly page impressions after May was 16,000,000.
The above figures are independently audited except except for the Irish Examiner and
The Sunday Business Post.
Contribution of classified and display advertising
to total advertising income (%)
1998 1999 2000 2001 2002
Display 58 57 60 - 56
Classified 42 43 40 - 45
Internet publishing (No. of online editions)
1999 2000 2001 2002
Dailies 3 3 - 3
Non-dailies - - - 1
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003