WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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IRELAND<br />
POPULATION<br />
Population by age and sex (2002)<br />
All individuals Male Female<br />
000 % 000 % 000 %<br />
Children 886 23 454 23 432 22<br />
16-24 601 15 304 16 297 15<br />
25-34 615 16 309 16 306 16<br />
35-44 537 14 266 14 271 14<br />
45-54 476 12 238 12 238 12<br />
55-64 347 9 175 9 172 9<br />
65+ 435 11 189 10 246 13<br />
Total 3,897 100 1,935 100 1,962 100<br />
Source: Central Statistics Office Quarterly National Household Survey<br />
(CSO QNHS) [Qtr 2, 2001 and Qtrs 1-2 2002], Lansdowne Market Research<br />
JNRR Survey 2000/2001<br />
Newspaper reach 2002 (%)<br />
Daily<br />
All adults 58.8<br />
Men 61.8<br />
Women 56.0<br />
MHS 56.2<br />
MHS: Main Household Shopper<br />
Population by social class and sex (2002)<br />
All adults Male Female<br />
000 % 000 % 000 %<br />
A+B 352 12 200 13 152 11<br />
C1 741 25 358 24 383 27<br />
C2 666 23 376 25 290 20<br />
D 531 18 259 17 272 19<br />
E 327 11 120 8 207 14<br />
F 338 11 198 13 140 10<br />
Total 2,955 100 1,511 100 1,444 100<br />
Source: Central Statistics Office Quarterly National Household Survey<br />
(CSO QNHS) [Qtr 2, 2001 and Qtrs 1-2 2002], Lansdowne Market Research<br />
JNRR Survey 2000/2001<br />
A = upper class/higher managerial, administrative, pr<strong>of</strong>essional<br />
B = middle class/intermediate managerial, administrative, pr<strong>of</strong>essional<br />
C1 = lower middle class/supervisory/clerical/junior managerial<br />
C2 = skilled working class/skilled manual workers<br />
D = working class/semi and unskilled manual workers<br />
E = subsistence/state pensioners/widows/inactive<br />
F= farmers<br />
Age structure <strong>of</strong> adult readership (2002)<br />
% <strong>of</strong> % daily reach<br />
Age readership within age group<br />
15-19 9.2 52<br />
20-24 11.1 58<br />
25-34 20.4 60<br />
35-44 17.3 58<br />
45-54 16.7 64<br />
55-64 11.7 62<br />
65+ 13.6 56<br />
Households<br />
Households<br />
Occupancy 000 %<br />
1 person 294 22<br />
2 people 343 26<br />
3 people 230 17<br />
4 people 230 17<br />
5 or more people 225 17<br />
1,322<br />
without children 875 66<br />
with children 447 34<br />
Total 1,322 100<br />
Source: Central Statistics Office Quarterly National<br />
Household Survey (CSO QNHS) [Qtr 2, 2001 and<br />
Qtrs 1-2 2002], Lansdowne Market Research JNRR Survey<br />
2000/2001<br />
Housewives (2002)<br />
Housewives<br />
000 %<br />
Under 25 58 5<br />
25-34 237 20<br />
35-44 259 22<br />
45-54 227 20<br />
55-64 161 14<br />
65+ 218 19<br />
Total 1,160 100<br />
Source: Lansdowne Market Research JNRR Survey 00/01<br />
148<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003
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