WORLD PRESS TRENDS - World Association of Newspapers

INDONESIA
ADVERTISING EXPENDITURE & ECONOMIC DATA
Advertising expenditure
(Rupiah million, in current prices)
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Newspapers 743,000 1,075,000 1,202,000 1,540,000 956,000 1,415,000 1,982,000 2,469,000 3,467,000 3,987,000 4,395,000 3,467,000
Magazines 155,000 211,000 270,000 311,000 191,000 292,000 448,000 579,000 735,000 845,000 931,000 1,025,000
Television 1,062,000 1,638,000 2,203,000 2,678,000 2,213,000 3,445,000 4,933,000 6,057,000
Radio 139,000 170,000 189,000 206,000 136,000 187,000 257,000 341,000
Cinema 11,000 11,000 10,000 9,000 4,000 6,000 8,000 9,000
Outdoor 176,000 230,000 266,000 350,000 261,000 269,000 269,000 188,000
Internet 0 0 0 0 500 500 835 1,280
Total 2,286,000 3,335,000 4,140,000 5,094,000 3,761,500 5,614,500 7,897,835 9,644,280 13,182,835 15,609,500 17,758,000 20,143,000
Source: 1994-1996 SRI, 1997-2001 Nielsen, 2002-2005 ZenithOptimedia
Notes: Excludes agency commission, classified advertising, and production costs. Before discounts (typically 75% in TV)
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 10,261 Rupiah at 2001 rate
Gross Domestic Product (Rupiah trillion)
at current prices 455 533 628 956 1,110 1,282 1,491
% change 18.9 17.2 17.9 52.3 16.1 15.5 16.3
at 2001 prices 1,150 1,248 1,379 1,331 1,283 1,429 1,491
% change 21.2 8.5 10.5 -3.5 -3.6 11.4 4.3
Gross Domestic Product per capita (Rupiah 000)
at current prices 2,334 2,706 3,141 4,675 5,351 6,091 6,940
at 2001 prices 5,907 6,340 6,900 6,512 6,187 6,791 6,940
Population
Millions 194.8 196.8 199.9 204.4 207.4 210.5 214.8
Consumer Price Index
2001=100 39.5 42.7 45.5 71.8 86.5 89.7 100.0
% change 9.4 8.0 6.6 57.7 20.5 3.7 11.5
Ad.spend as a % of GDP
0.73 0.78 0.81 0.39 0.51 0.62 0.65
Advertising Expenditure Growth (%)
at current prices 45.9 24.1 23.0 -26.2 49.3 40.7 22.1
at 2001 prices 33.3 14.9 15.4 -53.2 23.9 35.6 9.5
Source: IFS, ZenithOptimedia
Research
Circulation is audited by: SGV Oetomo
Readership is measured by: Survey Research Indonesia
Taxes
VAT on: sales 10% advertising 10%
newsprint 10% plant 10%
composition 10% (standard VAT rate 10%)
Subsidies
Subsidies for newsprint are no longer available.
Discounts
on: post 0 rail 0 telephone 0 telegraph 0
telex 0
Other reductions: There is a 25% discount on airline travel with
Garuda Indonesia Airways and Merpati Nusantara. Magazines
also receive the discount but only for travel to the following
eight cities: Medan, Palembang, Semarang, Solo, Yogyakarta,
Surabaya, Denpasar and Ujung Pandang.
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003