WORLD PRESS TRENDS - World Association of Newspapers

INDONESIA
MORE FACTS
Change (%)
1997 1998 1999 2000 2001 97/2001 2000/01
Advertising revenues (Rupiah billion)
Dailies 1,540 956 1,415 1,982 2,775 80.19 40.01
Dailies § 3,383 1,331 1,636 2,210 2,775 -17.98 25.57
Non-dailies 191 292 448 59 - - -
Volume of advertising sold (pages & page equivalents, 000s)
Total 30,727 - - - - - -
§ at constant 2001 prices
Contribution of classified, display and insert
advertising to total advertising income (%)
1997 1998 1999 2000 2001
Display 70 73 68 66 67
Classified 30 27 32 34 33
Cover prices
Rp
Single copy 1,925
3,800
3,300
2,800
2,300
1,800
1,300
800
300
All newspapers: Advertising revenue at current
and constant 2001 prices (Rupiah million)
1997 1998 1999 2000 2001
Current
Constant
Distribution and newsprint costs
1997 1998 1999
Distribution cost as % of cover price
Single copy sales - - 40
Newsprint costs (average per ton)
Rupiah (000) 26 26 26
Top ten dailies (2002)
Circulation Cover Price Full page rate (Rp 000)
Title Publisher (000) Rp US$ Format Mono Colour
Kompas Jakob Oetama 509 2,400 0.23 Broadsheet 34,000 45,000
Jawa Pos Dahlan Iskan 433 - - Broadsheet 20,000 30,000
Suara Pembaruan Sasongko Soedarjo 200 * 1,900 0.19 Broadsheet 21,000 27,000
Republika Eric Thohir 200 * 2,000 0.19 Broadsheet 17,000 25,000
Rakyat Merdeka Margiono 200 * 2,000 0.19 Broadsheet 14,000 20,000
Pos Kota H. Tahar 200 * 2,000 0.19 Broadsheet 16,000 18,000
Media Indonesia Surya Paloh 200 * 2,000 0.19 Broadsheet 24,000 34,000
Koran Tempo Bambang Harimurti 200 * 2,300 0.22 Broadsheet - 35,000
Pikiran Rakyat Atang Ruswita 183 1,700 0.17 Broadsheet 20,000 22,500
Suara Merdeka Budi Santoso 176 2,000 0.19 Broadsheet 21,000 35,000
* estimate: unaudited
Top ten advertising categories (2001)
Advertising sector
% of display ad revenue
Banking/financial 5.9
Corporate/social services 5.8
Communications 5.4
Media/advertising 5.0
Cars 4.7
Motorcycles/scooters/bikes 4.2
Formal education 4.0
Tourism/travel/amusement 3.9
Leisure (bars/restaurants/nightclubs etc) 3.6
Informal education 2.8
Source: AC Nielsen - AEM, Media Scene
Top ten publishing companies (2002)
(ranked by total circulation)
Kompas
Jawa Pos
Suara Pembaruan
Republika
Rakyat Merdeka
Pos Kota
Media Indonesia
Koran Tempo
Pikiran Rakyat
Suara Merdeka
Source: Indonesian Newspaper Publishers Association
Top ten advertisers (2001)
Advertiser Newspaper expenditure Rp (Mill)
Nokia 13,248
Mitsubishi Kuda 12,986
Telkom 12,527
Ericsson 11,600
Garuda Indonesia Airways 11,423
BPPN 9,886
Isuzu Panther 9,268
Honda 8,715
Extra Joss (isotonic drink) 8,299
Bank Mandiri - Tabungan Mandiri 8,161
Source: AC Nielsen - AEM, Media Scene
Newspaper formats (dailies)
Number of: 1997 1998 1999
Broadsheets 74 77 142
Tabloids 0 2 30
Internet publishing (No. of online editions)
2001
Dailies 24
Non-dailies 26
Employment
1997 1998 1999
Total no. of Journalists 6,679 8,455 10,939
Total no. of Employees 11,186 14,445 19,506
Source: IPPN Dept of Information
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 145