WORLD PRESS TRENDS - World Association of Newspapers

INDIA
MORE FACTS
Change (%)
1998 1999 2000 2001 2002 98/2001 2000/01
Advertising revenues (Rupees million)
Dailies 3,119 3,482 4,419 3,768 - 20.82 -14.72
Dailies § 3,522 3,756 4,581 3,907 - 10.92 -14.72
Source: INS annual report
§ at constant 2001 prices
Includes agency commission of 10%-15%
2001 had a classified revenue of 697.41million rupees
Figures given above are before discount
Contribution of classified and display
advertising to total advertising income (%)
2001
Display 72
Classified 28
Source: INS Annual Report
4,900
4,400
3,900
3,400
2,900
2,400
1,900
1,400
Dailies: Advertising revenue at current
and constant 2001 prices (Rupees
million)
1998 1999 2000 2001
Current
Constant
Top ten dailies (2002)
Circulation Readership* Cover Price Full page rate (Rp 000)
Title Publisher (000) (000) Rp US$ Format Mono* Colour*
Times of india Bennett coleman & co. ltd. 2,131 5,388 1.50/3.00 0.03-0.06 Broadsheet 2,099 3,247
Dainik bhaskar Bhaskar prakashan pvt. ltd. 1,570 10,114 2.00/2.50 0.04-0.05 Broadsheet 853 1,706
Jagaran Jagaran prakashan 1,500 9,398 2.00/3.50 0.04-0.07 Broadsheet 603 1,206
Malayala manorama The malayala manorama co. ltd. 1,214 8,512 3.25/3.50 0.06-0.07 Broadsheet 815 1,144
Gujarat samachar Lok prakashan ltd. 1,041 4,598 2.00/3.00 0.04-0.06 Broadsheet 749 1,498
Hindustan times The hindustan times ltd. 1,032 - 1.50/3.50 0.03-0.07 Broadsheet 1,161 1,509
Aj Jnanamandal ltd. 926 2,973 1.50 0.03 Broadsheet 790 1,664
Hindu Kasturi & sons ltd. 885 6,840 3.00/4.00 0.06-0.08 Broadsheet 478 957
Ananda bazar patrika Abp pvt. ltd. 874 5,225 2.00/4.00 0.04-0.08 Broadsheet 345 603
Punjab kesari The hind samachar ltd. 843 5,225 2.00/3.00 0.04-0.06 Broadsheet 345 603
Source: ABC Report/ZenithOptimedia
*readership and page rate figures are for 2000
Top ten advertising categories (1999) Top ten publishing companies (2002) Top ten advertisers (1999)
Advertising sector Newspaper expenditure Rp (mill) (ranked by total circulation) Advertiser Newspaper expenditure Rp (mill)
Televisions 1,578 Bennett coleman & co. ltd. Baron International 551
Two-wheelers 1,258 Bhaskar prakashan pvt. ltd. BPL 506
Cars/jeeps 1,246 Jagaran prakashan Bajaj Auto 469
Computer education 1,188 The malayala manorama co. ltd. LG Electronics 295
Corporate/brand image 1,030 Lok prakashan ltd. Philips 275
Ready-made clothes 456 The hindustan times ltd. Lohia Machines 271
Property 288 Jnanamandal ltd. Maruti Udyog 267
Jewellery 288 Kasturi & sons ltd. Samsung Electronics 256
Tailors 268 Abp pvt. ltd. UTI 255
Cigarettes 244 The hind samachar ltd. Videcon Industries 241
Source: ORG-MARG Source: ABC report (Jan-June 2002) Source: ORG-MARG
ADVERTISING EXPENDITURE & ECONOMIC DATA
Advertising expenditure
(Rupees million, in current prices)
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Press 24,500 27,950 32,396 26,360 29,796 35,064 39,857 43,484 48,223 53,962 60,697
Television 11,200 15,520 19,724 21,358 23,765 28,098 33,400 36,750 42,350 48,500 54,750
Radio 1,000 1,100 1,119 998 1,470 1,800 2,250
Cinema 90 100 104 217 245 350 310
Outdoor 2,300 2,600 2,908 4,732 4,900 6,000 6,200
Internet 0 0 0 0 50 250 350
Total 39,090 47,270 56,251 53,665 60,226 71,562 82,367 90,884 103,026 116,770 131,944
Source: 1995-97 INS, Doordarshan, All India Radio, Star TV, Zee TV, Agencies, 1998-2001 ORG-MARG (TV and press),
AIR (Radio), ZenithOptimedia, 2002-2005 ZenithOptimedia
Notes: Includes production costs, agency commission, and classified advertising, after discounts.
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003