WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
INDIA<br />
The INS Press Handbook has been used as a source in some sections <strong>of</strong> this chapter, however this does not indicate<br />
the complete position.<br />
POPULATION<br />
Adult population by age and sex<br />
All individuals Male Female<br />
000 % 000 % 000 %<br />
12-14 67,666 10 35,742 10 31,924 10<br />
15-24 182,155 27 94,972 27 87,183 27<br />
25-34 151,466 22 76,756 21 74,710 23<br />
35-44 112,293 16 59,774 17 52,519 16<br />
45-54 79,714 12 42,639 12 37,075 11<br />
55+ 92,868 14 48,081 13 44,787 14<br />
Total 686,162 100 357,964 100 328,198 100<br />
Source: IRS-2000 R1<br />
Adult population by social class and sex<br />
All adults Male Female<br />
000 % 000 % 000 %<br />
A+B 50,475 7 27,336 8 23,139 7<br />
C 40,390 6 21,672 6 18,718 6<br />
D 42,689 6 22,665 6 20,024 6<br />
E 54,936 8 28,057 8 26,879 8<br />
R1 11,027 2 6,147 2 4,880 1<br />
R2 32,667 5 17,425 5 15,242 5<br />
R3 158,661 23 83,415 23 75,246 23<br />
R4 294,832 43 151,082 42 143,750 44<br />
Total 685,677 100 357,799 100 327,878 100<br />
Source: IRS-2000 R1<br />
Urban<br />
A = high/intermediate managers/well educated/<br />
businessmen with large organisations<br />
B = intermediate managers/good education/businessmen/<br />
self employed with small organisations<br />
C = petty traders/shop owners/clerks/salesman/<br />
supervisors with some education<br />
D = poorly educated petty traders/shopowners/clerks/salesman<br />
E = skilled/unskilled workers<br />
Rural<br />
R1 = well educated, living in good houses<br />
R2 = good education, living in not very good houses<br />
R3 = some education, living in huts and temporary shelters<br />
R4 = uneducated, living in temporary shelters<br />
NUMBER OF TITLES AND CIRCULATION<br />
Change (%)<br />
1998 1999 2000 2001 2002 98/2002 2001/02<br />
Number <strong>of</strong> titles<br />
Total dailies 402 392 398 393 402 0.00 2.29<br />
Non-dailies 109 102 100 97 98 -10.09 1.03<br />
Sundays 7 6 6 6 7 0.00 16.67<br />
Circulation (000)<br />
Total dailies 26,538 25,587 29,752 29,482 31,085 17.13 5.44<br />
Non-dailies 8,396 7,594 8,085 8,317 8,591 2.32 3.29<br />
Sundays - 146 155 160 - - -<br />
Total annual sales (millions <strong>of</strong> copies)<br />
Dailies 9,686 9,340 10,860 10,893 11,346 17.14 4.16<br />
Non-dailies 437 395 420 432 - - -<br />
Sundays - 7.6 8.1 8.3 8.6 - 3.37<br />
Source: INS Press Handbook 2002-03<br />
Titles<br />
405<br />
400<br />
395<br />
390<br />
385<br />
Number <strong>of</strong> daily titles and circulation<br />
Titles<br />
Circulation<br />
35,000<br />
30,000<br />
25,000<br />
20,000<br />
15,000<br />
10,000<br />
5,000<br />
0<br />
1998 1999 2000 2001 2002<br />
Circulation (000s)<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003 141
Change language