WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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ICELAND<br />
Type <strong>of</strong> newspaper sales (%)<br />
Single Home<br />
copy deliveries<br />
1997 91.0 9.0<br />
1998 91.0 9.0<br />
1999 90.0 10.0<br />
2000 90.6 9.4<br />
2001 87.2 12.8<br />
Type <strong>of</strong> newspaper sales in 2001 (%)<br />
Home<br />
deliveries<br />
12.8%<br />
Single copy<br />
87.2%<br />
Top dailies (2002)<br />
Cover Price*<br />
Title Publisher Circulation ISK US$ Format<br />
Fréttablaðið Frétt hf. 70,000 free free Tabloid<br />
Morgunblaðið Ávakur hf. 54,836 190/190 1.95/1.95 Tabloid<br />
DV Útgáfufélagið DV ehf. 24,000 190/300 1.95/3.08 Tabloid<br />
Source: Statistics Iceland<br />
*weekday/weekend issues<br />
Top publishing companies (2002)<br />
(ranked by revenue)<br />
Árvakur hf.<br />
Útgáfufélagið DV ehf.<br />
Frétt ehf.<br />
Source: Statistics Iceland<br />
Cover prices<br />
ISK<br />
Single copy 190-200<br />
Subscription* 85-89<br />
*per issue<br />
Newspaper colour capability & formats<br />
Number <strong>of</strong>: 1998 1999 2000 2001 2002<br />
4-colour newspapers 3 3 3 2 2<br />
Tabloid 3 3 3 2 2<br />
Media consumption (ages 12-80, minutes per day)<br />
1998 1999 2000 2001 2002<br />
Radio 175 197 204 203 188<br />
Television 145 100 147 161 185<br />
Internet* - 38 - - -<br />
Source: IM Gallup<br />
* ages 16-75<br />
Employment (dailies only)<br />
1997 1998 1999 2000 2001<br />
Total no. <strong>of</strong> Employees 580 767 716 729 439<br />
Internet publishing (No. <strong>of</strong> online editions)<br />
1998 1999 2000 2001 2002<br />
Dailies 3 3 3 2 2<br />
Non-dailies 5 6 8 10 11<br />
Source: Statistics Iceland<br />
Online readership *<br />
Newspaper 2001 2002<br />
Mbl.is (Morgunblaðið) 1,576,357 1,755,104<br />
Source: Modernus Ltd (www.teljari.is)<br />
* page impressions per week<br />
ADVERTISING EXPENDITURE & ECONOMIC DATA<br />
Main economic indicators 1995-2001<br />
1995 1996 1997 1998 1999 2000 2001<br />
1 US$= 97.43 ISK at 2001 rate<br />
Gross Domestic Product (ISK billion)<br />
at current prices 451 484 524 579 623 672 -<br />
% change 3.8 7.2 8.3 10.5 7.5 7.9 -<br />
at 2001 prices 552 579 616 669 697 715 -<br />
% change 2.1 4.8 6.4 8.6 4.1 2.7 -<br />
Gross Domestic Product per capita (ISK 000)<br />
at current prices 1,672 1,792 1,941 2,146 2,224 2,400 -<br />
at 2001 prices 2,045 2,143 2,281 2,478 2,488 2,554 -<br />
Population<br />
Millions 0.3 0.3 0.3 0.3 0.3 0.3 -<br />
Consumer Price Index<br />
2001=100 81.8 83.6 85.1 86.6 89.4 93.9 100.0<br />
% change 1.6 2.3 1.8 1.9 2.3 2.3 2.5<br />
Source: IFS, ZenithOptimedia<br />
Advertising expenditure (%)<br />
1998 1999 2000 2001<br />
<strong>Newspapers</strong> 66.0 61.0 54.6 53.4<br />
Magazines 6.0 8.5 8.1 9.3<br />
Television 27.0 28.7 32.8 33.1<br />
Others* 1.0 1.8 4.5 4.2<br />
Total 100.0 100.0 100.0 100.0<br />
Source: IM Gallup<br />
* cinema, video and outdoor<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003 139
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