WORLD PRESS TRENDS - World Association of Newspapers

ICELAND
ICELAND
POPULATION
Population by age and sex
All individuals Male Female Households
000 % 000 % 000 % 000
Children 70 24 36 25 34 24 104
16-24 39 13 19 13 19 13
25-34 41 14 21 14 20 14
35-44 43 15 21 15 21 15
45-54 37 13 19 13 18 13
55-64 25 8 12 9 12 8
65+ 34 12 15 11 19 13
Total 288 100 144 100 144 100
Source: Statistics Iceland
Newspaper reach (%)
Daily Weekly
All adults 80.5 95.6
Source: IM Gallup, October 2002
NUMBER OF TITLES AND CIRCULATION
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Number of titles *
Dailies 3 3 3 2 2 -33.33 0.00
Non-dailies 13 13 11 12 13 0.00 8.33
National non-dailies 2 2 2 2 2 0.00 0.00
Regional non-dailies 7 7 5 5 7 0.00 40.00
Local non-dailies 4 4 4 5 4 0.00 -20.00
Free papers 8 9 8 10 10 25.00 0.00
Free dailies - - - 1 1 - 0.00
Free non-dailies - - - 9 9 - 0.00
Circulation (000) *
Dailies 94 91 91 79 74 -21.28 -6.33
Non-dailies 28 28 29 24 - - -
National non-dailies 11 12 13 10 - - -
Regional non-dailies 13 11 11 10 - - -
Local non-dailies 4 5 5 4 - - -
Free papers 28 29 28 104 - - -
Free dailies - - - 70 76 - 8.57
Free non-dailies - - 28 34 - - -
Total annual sales (000s)
Dailies 26,000 26,000 28,000 23,500 21,900 -15.77 -6.81
Non-dailies 1,400 1,500 1,400 1,200 - - -
Free papers 1,400 1,400 1,400 13,300 22,600 1514.29 69.92
Source: Statistics Iceland
* newspapers publishing at the end of the year
Titles
4
3
3
2
2
1
1
0
Number of daily titles and circulation
Titles
Circulation
100
90
80
70
60
50
40
30
20
10
0
1998 1999 2000 2001 2002
Circulation (000s)
MORE FACTS
Change (%)
1997 1998 1999 2000 2001 97/2001 2000/01
Advertising revenues (ISK million)
Dailies 1,734 2,132 2,476 2,707 2,432 40.27 -10.16
Dailies § 2,037 2,462 2,771 2,881 2,432 19.40 -15.59
Non-dailies 140 138 163 183 175 25.00 -4.29
Free papers 78 79 96 111 113 45.14 1.50
Sales revenues (ISK million)
Dailies 1,455 1,527 1,580 1,561 1,622 11.48 3.93
Dailies § 1,709 1,763 1,768 1,661 1,622 -5.11 -2.36
Non-dailies 166 136 141 158 146 -12.05 -7.78
figures include classified and inserts, exclude VAT
§ at constant 2001 prices
3,000
2,800
2,600
2,400
2,200
2,000
1,800
1,600
1,400
1,200
1,000
Dailies: Advertising and sales revenues at current and
constant 2001 prices (ISK million)
Advertising revenues
Sales revenues
1997 1998 1999 2000 2001
Contribution of classified, display and insert
advertising to total advertising income (%)
1998 1999 2000 2001
Display 92.8 94.4 95.5 95.7
Classified 7.2 5.6 4.5 4.3
Current
Current
Constant
Constant
138
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003