WORLD PRESS TRENDS - World Association of Newspapers

HUNGARY
Research
Circulation is audited by: Magyar Terjesztés Ellenörzési Szövetség
(MATESZ, or Hungarian Audit Bureau of Circulation)
Readership is measured by: Szonda Ipsos-GfK Hungary
Methodology: Face-to-face interviews using a sample of 30,000
individuals (15+ years old).
Taxes
VAT on: sales 12% advertising 25%
newsprint 25% plant 25%
composition 12% (standard VAT rate 12%/25%)
There is a 1% tax on net single copy price and 1% on advertising
which goes toward the National Cultural Fund. Publishers
pay 18% tax on profits.
Ownership
Does any law exist governing publishing-house ownership or the
registration of shares in newspaper-publishing companies No
Is there any law prohibiting or restricting foreign companies or
individuals from owning shares, and in particular, the majority of
shares, of domestic daily newspapers No
Is there any law prohibiting daily newspaper or periodical publishers
from operating radio or television stations in the same locality Yes.
Regional newspaper publishers may not hold shares in
regional radio or television broadcasters whose signal areas
overlap the publisher’s circulation area by more than 80%.
National newspapers may not acquire holdings in any
broadcaster over 25%.
So as to guarantee disclosure and transparency in the capital structure
and to avoid silent partnerships, is there a law or rule making it
possible to determine who actually owns a publishing company No
Is there an anti-trust law limiting concentration in the daily press
No
Is further regulation of media concentration expected No
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 137