WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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HUNGARY<br />
CROSS MEDIA OWNERSHIP<br />
Owners Regional TV National TV Regional newspapers National newspapers Radio<br />
Regional No holding in stations with No holding permitted if more<br />
television more than 20% signal overlap - than 80% overlap between - -<br />
licensees<br />
circulation and signal areas<br />
National TV No holding permitted No other holding No holding No holding<br />
licensees permitted permitted permitted<br />
Regional No holding permitted if more<br />
newspaper than 80% overlap between - - - -<br />
owners<br />
circulation and signal areas<br />
National<br />
No<br />
newspaper - holding - - -<br />
owners<br />
permitted<br />
Local No holding in stations with No holding permitted if more<br />
radio more than 20% signal overlap - than 80% overlap between - -<br />
licensees<br />
circulation and signal areas<br />
National radio No holding permitted No holding - No holding No other holding<br />
licensees permitted permitted permitted<br />
Foreign At least 26% <strong>of</strong> At least 26% <strong>of</strong> shares in<br />
investors - shares must be - - national radio stations<br />
Hungarian-owned<br />
must be Hungarian-owned<br />
ADVERTISING EXPENDITURE & ECONOMIC DATA<br />
Advertising expenditure<br />
(HUF millions, in current prices)<br />
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005<br />
<strong>Newspapers</strong> 12,378 17,748 22,389 25,494 29,302 32,991 37,395 39,602 47,779 56,476 67,819<br />
Magazines 9,334 11,166 15,253 21,316 26,339 31,691 35,913 38,507 46,268 54,797 65,871<br />
Television 18,826 29,287 49,808 80,727 94,935 129,605 159,474<br />
Radio 4,188 6,321 7,003 7,613 10,280 12,042 13,104<br />
Cinema 122 279 515 458 824 1,076 1,146<br />
Outdoor 3,307 6,149 7,412 9,729 11,304 16,680 19,743<br />
Total 48,154 70,950 102,380 145,338 172,984 224,086 266,775 320,084 377,700 441,908 512,588<br />
Source: 1995-2001 Mediagnozis, 2002-2005 ZenithOptimedia<br />
Notes: Excludes agency commission and production costs, before discounts, classified included from 1996.<br />
Main economic indicators 1995-2001<br />
1995 1996 1997 1998 1999 2000 2001<br />
1 US$= 286.49 HUF at 2001 rate<br />
Gross Domestic Product (HUF billion)<br />
at current prices 5,614 6,894 8,541 10,087 11,394 13,151 14,876<br />
% change 28.6 22.8 23.9 18.1 12.9 15.4 13.1<br />
at 2001 prices 12,340 12,279 12,858 13,301 13,647 14,352 14,876<br />
% change 9.4 -0.5 4.7 3.4 2.6 5.2 3.7<br />
Gross Domestic Product per capita (HUF 000)<br />
at current prices 548.8 676.5 841.4 997.8 1,131.4 1,312.5 1,499.6<br />
at 2001 prices 1,206.2 1,205.0 1,266.8 1,315.6 1,355.2 1,432.4 1,499.6<br />
Population<br />
Millions 10.2 10.2 10.2 10.1 10.1 10.0 9.9<br />
Consumer Price Index<br />
2001=100 45.5 56.1 66.4 75.8 83.5 91.6 100.0<br />
% change 28.3 23.4 18.3 14.2 10.1 9.8 9.1<br />
Ad.spend as a % <strong>of</strong> GDP<br />
0.86 1.03 1.20 1.44 1.52 1.71 1.79<br />
Advertising Expenditure Growth (%)<br />
at current prices 26.3 47.3 44.3 42.0 19.0 29.7 18.9<br />
at 2001 prices -1.6 19.4 22.0 24.3 8.1 18.1 9.0<br />
Source: IFS, Mediagnozis, ZenithOptimedia<br />
136<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003
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