WORLD PRESS TRENDS - World Association of Newspapers

HUNGARY
MORE FACTS
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Advertising revenues (HUF million)*
Total dailies 25,552 29,436 33,283 37,890 40,144 57.11 5.95
National dailies 25,494 29,302 32,991 37,395 39,505 54.96 5.64
Sundays 58 134 291 495 639 1003.94 29.23
Dailies § 33,691 35,259 36,323 37,890 38,196 13.37 0.81
Free papers 232 1,262 1,678 2,882 3,895 1575.26 35.16
Volume of advertising sold (pages & page equivalents)
Total 44,143 45,967 44,681 43,882 43,875 -0.61 -0.02
Colour 12,628 17,066 18,133 20,220 22,106 75.06 9.33
§ at constant 2001 prices
* Figures include classifieds, inserts and ad agency commission.
The figures are at ratecard; the typical discount available to advertisers from rate card
is between 18 and 25%.
Cover prices (2001)
HUF
Single copy 46-170
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
Dailies: Advertising revenue at current and
constant 2001 prices (HUF million)
1998 1999 2000 2001
Current
Constant
Classified, display and insert revenue (%)
Daily newspapers
1998 1999 2000 2001 2002
Display 81.98 82.46 86.35 87.64 86.25
Classified 16.88 16.45 12.6 11.11 12.36
Inserts 1.12 1.07 1.03 1.24 1.38
Top ten advertising categories (2002)
Advertising sector
% of display ad revenue
Services 20.6
Trade 13.6
Transport/auto 12.8
Computers/telecommunications 9.2
Banking/insurance 8.9
Publishing/mass media 8.1
Leisure/entertainment 5.5
Travel/tourism 3.3
Company reporting 3.3
Education/training 2.1
Source: Mediagnozis
Top ten dailies (2002)
Circulation Readership Cover Price* Full page rate (HUF 000)
Title Publisher (000) (000) HUF US$ Format Mono Colour
Metro Adoc-Semic 322 590 free free Tabloid - 2,800
Népszabadság Népszabadság Rt. 198 666 85 0.30 Broadsheet 2,200 3,183
Blikk Ringier-H 196 906 59 0.21 Tabloid 1,310 1,769
Magyar Nemzet Nemzet Lap- és Könyvkiadó 93 262 - - Broadsheet 2,000 2,800
Nemzeti Sport Ringier-H 88 254 76 0.27 Broadsheet 959 1,342
Kisalföld Kisalföld Kiadó Kft. 79 244 54 0.19 Broadsheet 845 1,180
Zalai Hírlap Pannon Lapok Társasága 59 183 46 0.16 Broadsheet 796 1,197
Vas Népe Pannon Lapok Társasága 58 181 - - Broadsheet 786 1,181
Észak-Magyarország Inform Média Kft. 49 205 47 0.16 Broadsheet 1,114 1,397
Fejér Megyei Hírlap Pannon Lapok Társasága 49 202 46 0.16 Broadsheet 776 1,114
Source:Szonda Ipsos
* Cover prices from 2001
Top ten publishing companies (2002)
(ranked by total circulation)
Sanoma Budapest
Axel Springer Budapest
Axel Springer Magyarország
Ringier-H
Pannon Lapok Társasága
Inform Média Kft.
Pesti Est Kft.
JMG Magazin Kiadó
Népszabadság Rt.
0DJ\DUÃ0H] JD]GDViJÃ.IW
Source: Szonda Ipsos
Note: includes magazines
Top ten newspaper advertisers (2002)
Advertiser
Newspaper expenditure HUF (000s)
Szerencsejáték 745,450
Westel Mobil 666,602
Pannon GSM 624,976
Telemedia Kft. 562,800
Miniszterelnöki Hivatal 512,532
Vodafone Airtouch 471,359
Magyar Szocialista Párt 401,806
MTM-SBS TV 383,356
Media Markt 351,884
Magyar-Távközlési 347,027
Source: Mediagnozis
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 135